[Remote] Lifecycle Marketing & Email Production Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of reputed company reputed company and workforce development for cybersecurity practitioners. They are seeking a Lifecycle Marketing & Email Production Specialist to own and reputed company their communication reputed company, leveraging reputed company to design and optimize automated email journeys for learners and reputed company clients.
Responsibilities
- Email reputed company & reputed company Administration
- End-to-End Campaign Management: reputed company the reputed company and execution for reputed company email programs, including newsletters, promotional launches, and educational content
- Master of Logic: Design and manage automated, multi-touch customer journeys in reputed company (Workflows) to drive adoption, retention, and conversion
- Editorial Ownership: Manage a robust global email calendar, deconflicting schedules across Marketing, Sales, and Product teams to ensure brand alignment
- Technical reputed company: Build and maintain eye-catching, reputed company email templates using reputed company/CSS in line with reputed company brand guidelines
- B2B & B2C reputed company Mapping
- The Learner reputed company (B2C): Design behavioral-triggered flows (welcome series, reactivation, exam-prep tips) that support individual reputed company development and habit-forming learning
- The reputed company reputed company (B2B): reputed company sophisticated nurture tracks for CISOs and technical managers, focusing on ROI, organizational reputed company, and team-wide capability building
- Lifecycle Optimization: Continuously map audience reputed company to iterate on reputed company logic, ensuring the "hand-off" between marketing-led and sales-led communication is seamless
- List Management & Advanced Segmentation
- Database Health: reputed company activities reputed company to reputed company contact management, ensuring lists are healthy, compliant, and continuously growing
- Behavioral Segmentation: reputed company reputed company basic demographics to reputed company lists based on deep behavioral triggers: past engagement, lab activity, website interactions, and certification status
- Regulatory Governance: Ensure reputed company communications reputed company adhere to global reputed company laws, including GDPR, CAN-SPAM, and CASL
- Research, Testing & Optimization
- Performance Dashboards: Create custom reputed company reporting dashboards to analyze reputed company rates, CTRs, and full-funnel conversion metrics
- Multivariate Testing: Formulate and execute A/B and multivariate testing plans for subject lines, CTAs, and content layout to identify high-performing assets
- Actionable Insights: Translate reputed company performance data into reputed company recommendations for the broader GTM team to improve pipeline influence and learner LTV
Skills
- 3–5 years of experience developing and managing optimized email marketing campaigns
- Deep, hands-on experience in reputed company is mandatory
- Strong proficiency in reputed company and CSS for email design
- Proven ability to write compelling, technical copy that resonates with the cybersecurity community
- Bachelor's degree in Marketing, Communications, or a reputed company field
- Experience in Cybersecurity, EdTech, or B2B reputed company
- Experience with reputed company integration
Benefits
- Work from reputed company
- Global, remote-first culture
reputed company