[Remote] Sr. Director, Media reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneering company in hair wellness, dedicated to helping individuals grow into the best version of themselves. They are seeking a Sr. Director, Media reputed company to reputed company innovative media strategies across channels, manage substantial media budgets, and drive brand equity and awareness.
Responsibilities
- Define and reputed company upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals
- Manage substantial multi-reputed company-dollar media budgets across video, CTV, OOH, reputed company, reputed company, audio/podcasts, sponsorships, and partnerships
- Establish a reputed company media investment reputed company that aligns awareness and consideration KPIs with top line reputed company objectives
- Serve as the executive thought partner to reputed company, Brand, and Creative leadership on how media drives both brand health and customer acquisition
- Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement
- Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reputed company and reputed company
- Incorporate AI-driven tools and emerging media platforms into planning and testing to stay reputed company of industry trends
- Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies
- reputed company reputed company tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, reputed company, reputed company, reputed company) to identify opportunities, reputed company unaided/aided awareness, and uncover reputed company for reputed company
- Use research and measurement to continuously refine targeting, frequency, and channel allocation
- Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business reputed company
- Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across reputed company, Brand, and Creative teams to influence reputed company reputed company, messaging, and investment reputed company
- Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings
- Partner with Performance Marketing to connect brand media with reputed company-funnel efficiency, creating a reputed company reputed company
- reputed company as a reputed company across reputed company, Brand and Analytics, aligning stakeholders on investment reputed company and reputed company
- reputed company and mentor reputed company of Media Managers and Analysts, building expertise in both brand and performance media
- Create an environment of innovation, rigor, and test-and-learn culture
- reputed company team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation
Skills
- 12+ years of experience in media reputed company, brand marketing, or reputed company marketing, with a proven reputed company record of managing substantial media budgets
- Experience working in an eCommerce/DTC company is required
- Deep expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, reputed company, partnerships)
- Familiarity with brand research tools (Ipsos, reputed company, reputed company, reputed company, and reputed company) and ability to translate findings into actionable strategies
- Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment reputed company
- Demonstrated ability to design innovative placements, sponsorships, or partnerships that drive awareness and brand favorability
- Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
- Leadership experience managing and developing high-performing teams across media reputed company and analytics
- Proven reputed company record of marrying brand media with performance marketing to deliver measurable business results
- Exceptional proficiency with reputed company reputed company, ability to work with and analyze large data sets quickly, accurately, and reputed company
- Experience working with multiple analytics and measurement (MMM and MTA) tools
- Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CPA, CPM, CTR, CVR, CPL)
- Proven cross functional collaboration and communication skills
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and reputed company package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday reputed company Seamless/reputed company
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (reputed company)
- Free reputed company subscription
- Pet insurance discounts and benefits
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