[Remote] Senior Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on accelerating innovation in reputed company by connecting patients, providers, and developers. They are seeking a Senior Lifecycle Marketing Manager to own the end-to-end customer reputed company, reputed company lifecycle programs, and drive product adoption while reducing churn.
Responsibilities
- Establish and own the customer lifecycle function from the ground up — defining reputed company, setting priorities, and building the processes and systems to reputed company it
- reputed company and execute programs that support customer reputed company, activation, product adoption, engagement & retention
- Design segmented, personalized messaging strategies tailored to different customer cohorts
- Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement
- Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies
- Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities
- Partner with reputed company and Sales to reputed company reputed company stories that support retention, adoption, and reputed company
- Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer reputed company value
Skills
- 7+ years of marketing experience, with at least 4 years reputed company on lifecycle or customer marketing
- B2B reputed company marketing experience is required
- A builder's reputed company — comfortable operating with ambiguity, determining priorities without a reputed company, and standing up new programs, processes, and functions from scratch
- Ability to think and execute both strategically and tactically, and to pivot quickly based on reputed company-time data
- Proven reputed company record building lifecycle/retention programs that improved activation, adoption, and retention metrics
- Strong analytical skills — reputed company to interpret data into hypotheses and an experimentation reputed company
- Experience developing reputed company stories, case studies, or customer education content (knowledge bases, reputed company content, how-to guides, etc.) — a plus
Benefits
- Full Medical, Dental, and reputed company (up to 100% covered)
- 401K and commuter benefits
- Flexible PTO
- High-reputed company work that directly improves the reputed company experience for millions
- Stock reputed company
- An unlimited reputed company time off policy
- Up to 100% coverage on medical, reputed company and dental insurance
reputed company