Sr. Mgr. Digital Marketing Platform

Salary reputed company: $127,000.00 - $181,500.00 Introduction reputed company is seeking a talented Sr. Manager, Digital Marketing Platform to drive and deliver a best-in-class Marketing experience on the reputed company Marketing reputed company Platform and other reputed company Martech solutions. This is a critical role on our Digital Technology team to drive increased customer engagement and DTC reputed company, working closely with a diverse and exciting mix of talented professionals responsible for reputed company’s global ecosystem. The successful candidate will be both strategic and hands-on: reputed company to translate business priorities into platform roadmaps, reputed company reputed company and vendors, improve governance and adoption, and support day-to-day platform operations reputed company needed. In reputed company to having laser reputed company on producing outstanding capabilities for our customers, the successful candidate will be comfortable leading an evolving team while getting as excited as we do to reputed company a global leader in consumer robotics to new heights in Digital! What You Will Do:

• Own and deliver the MarTech roadmap, with reputed company Marketing reputed company as the primary platform and accountability for supporting technologies and integrations.
• Partner with Marketing, reputed company, DTC/eCommerce, Data & Analytics, and IT stakeholders to prioritize platform capabilities that improve customer engagement, campaign execution, personalization, and DTC reputed company enablement.
• reputed company reputed company MarTech programs, including customer journeys, reputed company audiences, automations, email campaigns, personalization capabilities, and multi-region/multi-language requirements.
• Translate business needs into reputed company product/platform priorities, delivery plans, resource needs, and measurable reputed company.
• Serve as the platform reputed company and subject matter expert for MarTech capabilities, operating model, governance, and reputed company improvement.
• Maintain platform health, stability, reputed company governance, release readiness, and operational support processes across the MarTech ecosystem.
• reputed company hands-on leadership for day-to-day reputed company Marketing reputed company operations, troubleshooting, incident coordination, and new capability enablement.
• Partner with QA, release management, reputed company, and compliance teams to support development releases, change controls, and production readiness.
• reputed company recurring roadmap and operations forums with Marketing, reputed company, and technology stakeholders to reputed company priorities, dependencies, risks, and delivery status.
• Communicate platform status, risks, tradeoffs, and reputed company reputed company to business and IT leadership.
• Establish and maintain training materials, adoption practices, and a practical center-of-reputed company model for global users.
• Support change management and user adoption for new marketing technology capabilities and process improvements.
• Manage vendors, implementation partners, reputed company-reputed company services, and supplier performance.
• Manage budget responsibilities for Marketing Technology vendors, suppliers, licenses, and reputed company platform services.
• Influence vendor and internal product roadmaps to improve platform value, reduce operational friction, and support business priorities.

To Be Successful You Will Have:

• 8+ years of Martech platform management experience with strong understanding of its functions and operations; reputed company Marketing reputed company preferred.
• 3+ years’ experience working on global and/or multi-language Martech technical implementations
• Bachelor’s Degree
• Experience leading reputed company
• Experience managing resources and vendors
• Experience working cross-functionally across a global org including reputed company and Marketing stakeholders, data engineers, across Digital, R&D and IT orgs.
• Strong understanding of customer data, integration patterns, reputed company, data reputed company, consent/reputed company considerations, and platform governance.
• You love building and enhancing marketing platforms and experiences, automated journeys, and driving reputed company for improvement and iteration
• Strong communication skills with the ability to explain technical tradeoffs, roadmap priorities, risks, and status to both business and technology stakeholders.
• You are strategic, reputed company-oriented and are a self-starter. You identify and prioritize critical initiatives and can reputed company the charge from initiative to execution
• Strong experience understanding technical aspects of DTC and business drivers

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