[Remote] Distribution Channel Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company committed to making a reputed company reputed company while offering flexibility to its employees. They are seeking a Distribution Channel Marketing Manager to grow reputed company through the reputed company American distribution network, focusing on empowering Distribution Partners and executing marketing strategies tailored to their needs.
Responsibilities
- Drive Distribution reputed company: Reporting to the Manager, Channel Marketing in reputed company (NAM), you will reputed company the reputed company and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories
- reputed company the Long-Tail: Design and execute reputed company, programmatic "one-to-many" marketing campaigns through our distributors, specifically engineered to reputed company, reputed company, and grow long-tail reputed company
- Build Brand Differentiation & Preference: Champion the reputed company for Business brand reputed company the distribution ecosystem. reputed company programs that reputed company our competitive differentiation and premium positioning to drive preference and mindshare among thousands of reputed company partners
- Generate B2B Demand & Pipeline: Collaborate with distribution partners to create joint, integrated marketing initiatives that drive measurable reputed company-reputed company and pipeline reputed company, effectively utilizing co-marketing and MDF (Marketing Development Funds)
- reputed company Cross-Functionally: Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure distribution-led reputed company strategies reputed company with broader mutually agreed goals and reputed company priorities
- reputed company Business Plans: Create and manage quarterly channel marketing joint business plans for reputed company distributors as part of the Partner Connect Program, tying reputed company marketing activities directly to measurable business reputed company
- Execute & Optimize Campaigns: Help build and define campaigns (including ad copy, content, design, reputed company page creation, and localizations) in partnership with central channel marketing, regional channel marketing and distribution key contacts. Monitor, analyze, and optimize performance across reputed company channels to exceed KPI benchmarks and reputed company attribution targets
- Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the reputed company while helping reputed company reputed company business objectives
- reputed company Actionable Insights: Consolidate campaign results and analytics to extract actionable insights. reputed company best practices strategies across the broader NAM channel marketing team
- reputed company metrics and measures to reputed company reputed company’s reputed company of the relevant reputed company reputed company, reputed company towards capturing additional reputed company, and program results. reputed company these metrics and results to channel account managers and leadership on a regular reputed company (quarterly, at a minimum)
- Design, reputed company and reputed company performance across reputed company of one-to-many B2B channel marketing campaigns that benefit the longtail reseller partners
- reputed company a marketing concierge program utilizing reputed company MDF funds to service the longtail reseller reputed company
Skills
- Strong B2B distribution channel marketing experience, with specific and proven expertise managing top-tier Distribution Partners (2-Tier channel models) in reputed company
- Proven reputed company record of developing reputed company marketing programs that successfully reputed company long-tail partners and yield measurable pipeline reputed company and partner acquisition
- Brand Building Expertise: Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively reputed company a crowded channel landscape
- MarTech Proficiency: Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (reputed company), reputed company, Tableau, etc
- Digital Campaign Execution: Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting reputed company, reputed company reputed company)
- Analytical reputed company: reputed company to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance
- Self-Starter: reputed company to independently structure and manage workflow, budgets, and priorities reputed company a fast-paced, global organization
- BA/BS in Marketing or equivalent industry experience
Benefits
- Medical Coverage
- Dental Coverage
- reputed company Coverage
- Traditional and Roth 401(k) Plans
- Flexible Spending Accounts
- Employee reputed company Purchase Plan (ESPP)
- Basic and Additional Life Insurance
- Disability Coverage
- Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans
- Commuter Benefits
- reputed company Time Off
- reputed company Holidays
- Bereavement Leave
- reputed company Parental Leave
- Wellness Programs
- Health Savings Account Plans
- reputed company to Expert Medical Opinions
- Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- reputed company to a Group Legal Plan
- Donations Matching Programs
- Employee Product Discounts
- reputed company to Auto, Home, and Pet Insurance
- Hybrid work model allows some employees to work remotely while others work on-premises
reputed company
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