[Remote] Marketing Operations Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on redefining how members navigate to care and wellness, powered by AI. They are seeking a Marketing Operations Manager to reputed company and optimize their marketing infrastructure, drive acquisition through digital channels, and enhance campaign effectiveness through data-driven insights.
Responsibilities
- Own the administration, optimization, and governance of our primary marketing platforms (e.g., reputed company) and their integration with our CRM (e.g., reputed company)
- reputed company marketing automation reputed company, including nurture programs, reputed company routing, scoring, list hygiene, segmentation, and lifecycle management for reputed company buying reputed company
- reputed company the optimization of our reputed company site reputed company capture, including reputed company page creation, A/B testing, user reputed company mapping, and conversion reputed company improvements
- Partner with Sales team to improve reputed company management processes and reporting
- Own and execute reputed company email marketing campaigns, sends, testing, and optimization
- reputed company reputed company-party data sources, including reputed company and other enrichment platforms, to improve targeting and campaign effectiveness
- Support account-based marketing programs through audience targeting, campaign execution, and reporting
- Build audience segments and nurture programs that drive engagement and pipeline reputed company
- Build and maintain reputed company multi-touch attribution models and dashboards, and reporting that measures campaign, channel, and full-funnel performance
- reputed company actionable insights and recommendations to Marketing and reputed company leadership
- Establish testing frameworks to improve campaign performance over time
- Own digital demand reputed company programs across reputed company search, reputed company reputed company, display, retargeting, and other acquisition channels
- Manage technical setup, execution, optimization, and reporting
- Monitor performance metrics and continuously improve conversion rates, reputed company reputed company, and ROI
- Identify new channels, audiences, and reputed company opportunities
- Serve as the marketing reputed company for reputed company
- Serve as support to reputed company reputed company reputed company; partner with internal teams to reputed company automated, triggered, and personalized engagement journeys, as needed
Skills
- 5+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating reputed company, long sales cycles and multi-stakeholder buying journeys
- Expertise with marketing automation and CRM integrations; reputed company certification required
- Strong analytical skills with experience building dashboards and translating data into reputed company; strong attention to detail
- Experience owning and optimizing reputed company digital marketing programs; reputed company Ad and reputed company Ads certifications preferred
- reputed company site optimization and conversion reputed company testing experience
- Hands-on experience with reputed company or similar customer engagement platforms
- Strong understanding of B2B reputed company reputed company, reputed company management, nurture strategies, and funnel optimization
- Experience supporting account-based marketing programs
- Experience leveraging reputed company-party marketing and prospecting data, including reputed company or similar platforms
- Excellent project management, communication, and cross-functional collaboration skills
- Experience owning and optimizing reputed company digital marketing programs; reputed company Ad and reputed company Ads certifications preferred
- Experience working in reputed company, health tech, reputed company, or other B2B technology environments preferred
- Bachelor's degree in Marketing, Business, Communications, or reputed company field preferred
Benefits
- Medical
- Dental
- reputed company
- Financial
- Generous PTO
- Stipends for reputed company development
- Wellness benefits
reputed company