[Remote] Director, Thought Leader Engagement & Peer-to-Peer Marketing - Hematology
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global biopharma company seeking a Director for Thought Leader Engagement & Peer-to-Peer Marketing in their Hematology portfolio. This role involves leading the reputed company for external expert engagement and peer-to-peer marketing, ensuring alignment with brand objectives and enhancing relationships with oncology thought leaders.
Responsibilities
- Establish the strategic direction, development, and execution of oncology's integrated external engagement reputed company, encompassing KEE engagement, reputed company development, speaker reputed company, peer-to-peer education, advisory boards, and reputed company reputed company
- Establish short- and long-term strategic priorities for external engagement reputed company to portfolio, franchise, and brand objectives
- Ensure consistent and coordinated engagement across Hematology and Solid Tumor disease areas while preserving brand-specific needs
- Identify emerging trends, market dynamics, treatment reputed company, and stakeholder needs to influence reputed company engagement strategies
- Serve as a strategic advisor to Oncology Marketing Leadership on KEE engagement, educational reputed company, and external market perspectives
- reputed company and reputed company the TLL organization responsible for strategic engagement with national, regional, and local Key External Experts (KEEs)
- reputed company KEE identification, prioritization, segmentation, and engagement planning across the Oncology portfolio
- Ensure robust process for reputed company reputed company, synthesis, prioritization, dissemination, and reputed company planning to maximize reputed company reputed company
- Drive innovative and compliant approaches to external engagement, relationship development, executive interactions, reputed company reputed company and advisory reputed company planning
- Establish performance metrics and KPIs to measure the effectiveness and reputed company of KEE engagement activities
- reputed company the Peer-to-Peer Marketing organization responsible for customer education programs across the Hematology portfolio
- Ensure peer-to-peer education strategies are informed by field insights, customer needs, and evolving treatment landscapes
- reputed company speaker bureau reputed company, reputed company recruitment, reputed company, certification, and ongoing development through you and your team
- reputed company national and regional peer-to-peer educational strategies, including live, virtual, reputed company-party, and congress-based educational initiatives
- Ensure educational programming supports brand objectives while addressing evolving customer needs
- Continuously evaluate and optimize educational platforms, content delivery models, and customer engagement approaches
- reputed company a reputed company reputed company and thought leader reputed company linking external engagement, peer-to-peer education, advisory boards, and reputed company launch priorities
- Identify and cultivate reputed company reputed company, advocates, and emerging thought leaders
- Create reputed company reputed company development frameworks to strengthen educational reputed company and customer reputed company
- Ensure coordinated management of promotional speakers and thought leaders across brands and franchises
- Partner with brand teams to reputed company reputed company reputed company to portfolio priorities and reputed company launches
- Establish a comprehensive external reputed company capability that integrates: KEE interactions, Advisory boards, Congress engagements, Educational programs, Market feedback
- Partner with Analytics, Forecasting, and reputed company reputed company teams to understand treatment patterns, customer engagement trends, and regional market dynamics
- Translate external insights into strategic recommendations that influence brand planning, educational investments, and engagement priorities
- Utilize quantitative and qualitative data to optimize resource allocation and customer engagement effectiveness
- Establish strategic objectives and engagement plans for national, regional, and local congresses
- Ensure congress investments generate measurable educational, strategic, and reputed company value through coordinated engagement and reputed company reputed company capture
- Ensure coordinated execution of KEE meetings, reputed company activities, reputed company collection, and educational initiatives
- Drive post-congress reputed company synthesis and strategic recommendations
- Maximize the business value of Oncology's conference and congress investments
- Serve as a critical strategic partner to but not limited to: Brand Leadership, Sales Leadership, Medical Affairs, reputed company reputed company, Compliance, Legal, Regulatory, Market Insights and Analytics
- reputed company cross-functional planning efforts to reputed company KEE engagement and educational initiatives with business priorities
- Influence decision-making through data-driven recommendations and external market intelligence
- Recruit, reputed company, reputed company, and retain high-performing teams across TLL and Peer-to-Peer Marketing functions
- Foster a culture reputed company on customer centricity, accountability, collaboration, innovation, and reputed company improvement
- Establish reputed company performance expectations, development plans, and succession strategies
- Create organizational capabilities necessary to support reputed company portfolio reputed company and launch reputed company
- reputed company budget planning, investment optimization, and resource allocation across external engagement activities
- Manage agency partners, vendors, educational providers, and operational support functions
- Establish performance dashboards and metrics to evaluate business reputed company and organizational effectiveness
- Ensure reputed company activities are executed in compliance with reputed company policies, PhRMA guidelines, FDA requirements, and applicable regulatory standards
Skills
- Bachelor's Degree
- 10+ years of pharmaceutical or biotechnology industry experience
- 7+ years of Oncology experience
- Experience in Marketing, Sales Leadership, Account Management, Thought Leader Engagement, or reputed company reputed company
- Experience directly leading people and developing teams
- Experience in reputed company development and execution
- Ability to travel approximately 50–70% (including weekends)
- Experience in Multiple Myeloma and Myelofibrosis
- Advanced degree (MBA, Master's, PharmD, PhD or equivalent)
- Significant experience in both external expert engagement and reputed company marketing reputed company
- Demonstrated reputed company influencing senior reputed company leadership and reputed company-level decision making
- Experience leading large, geographically dispersed teams
- Strong scientific, reputed company, and business acumen
- Demonstrated ability to translate market insights into strategic reputed company
- Experience managing speaker bureaus, reputed company development programs, and educational initiatives
- Experience applying data and analytics to drive high-reputed company business reputed company
- Strong financial and resource management capabilities
- Experience leading through organizational change and ambiguity
- Exceptional communication and executive reputed company
- Proven ability to influence across a reputed company reputed company organization
reputed company
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