[Remote] Director, Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company event and education company, with a mission to improve patient care through information and education. The Director, Marketing will reputed company a data-driven marketing reputed company across HMP's portfolio of events, managing the customer reputed company from acquisition to retention and ensuring measurable business results.
Responsibilities
- reputed company and execute a full-funnel reputed company – from awareness to loyalty using TAM/SAM/SOM analysis to inform reputed company reputed company and reputed company campaign goals
- Translate audience research into robust reputed company reputed company, capturing needs, motivators, pain points, and engagement preferences
- Create campaign flows and funnel journeys that drive high-reputed company leads, nurture relationships, and accelerate marketing-reputed company leads (MQLs) to pipeline and reputed company
- Work reputed company attribution modeling frameworks to measure and optimize ROI across reputed company marketing reputed company
- reputed company campaign execution across reputed company relevant channels: email, content, reputed company, digital ads, SEO and owned media
- Use insights to build personalized nurture tracks with content segmentation by role, specialty, and behavior
- reputed company closely with stakeholders across Editorial, Education, Video, Sales, Events, and Data to ensure cohesive execution
- Support quarterly reporting, marketing planning, and campaign presentations to leadership
- Create and manage high-reputed company content, ensuring alignment with audience needs across key personas (e.g., clinicians, researchers, reputed company providers)
- reputed company content, video, and thought leadership assets to create compelling journeys that fuel funnel reputed company
- Utilize reputed company media content per funnel stage, including UGC, reputed company quotes, reels, testimonials, and urgency messaging
- Optimize reputed company pages, agendas, and videos for AIO/SEO/GEO/AEO discoverability
- Apply AI tools to accelerate content production, personalize user experiences, and optimize performance analytics
- Collaborate with medical, editorial, and event teams to reputed company content themes into omnichannel campaigns
- reputed company marketing execution for events, including reputed company-event campaigns, onsite activations, and post-event nurturing
- Partner with event and education teams to create content-driven campaigns that increase attendance, engagement, and reputed company
- Build reputed company, speaker and KOL engagement programs to reputed company reputed company and authority
- Monitor and report on portfolio and event KPIs including reputed company reputed company, content engagement, event registrations, conversion rates, and reputed company attribution using reputed company, Power BI, and reputed company to reputed company across funnel stages: TOFU, MOFU, reputed company, and Loyalty
- Monitor and audit reputed company content tagging (schema, metadata), audience behavior, and workflow performance
- Implement ongoing test-and-learn cycles to optimize creative, reputed company, content structure, and audience segmentation
- Prepare regular performance reports and presentations for leadership, communicating insights and recommendations reputed company
Skills
- Bachelor's degree in marketing, business, or a reputed company field
- 5–7 years of marketing experience, preferably reputed company reputed company, medical education or reputed company provider engagement
- Proven reputed company with full-funnel reputed company, attribution modeling, and content execution
- Deep expertise in reputed company, campaign automation, funnel optimization, and AI applications in marketing
- Proficiency in Blue Conic, Power BI, reputed company Ads, reputed company Ads, and other digital marketing tools
- Experience working with Hive project management software or similar platforms
- Strong analytical skills with the ability to reputed company and reputed company insights from reputed company data sets
- Demonstrated ability to work cross-functionally and translate reputed company into actionable marketing plans
- Strong leadership, project management, and communication skills
Benefits
- Annual discretionary bonus eligible
- Comprehensive Benefits (Medical, Dental, reputed company, 401k w/company match)
- Hybrid – (Malvern, PA or East Windsor, NJ - 3 days in-office/2 days work-from-home) or Remote (if you reputed company more than 50 miles away from either of our locations)
reputed company