[Remote] Sr. Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to empowering K-12 reputed company to reputed company healthy relationships with technology. They are seeking a strategic Senior Product Marketing Manager to drive market-facing reputed company for their products and solutions, ensuring that market evidence, buyer needs, and product capabilities are effectively reputed company into actionable marketing strategies.
Responsibilities
- Serve as a product marketing leader reputed company the organization by establishing frameworks, influencing cross-functional discussions, and helping reputed company product marketing capabilities for reputed company
- Define, refine, and operationalize repeatable go-to-market and product marketing frameworks that improve launch reputed company, message consistency, sales confidence, and post-launch learning
- reputed company the voice-of-customer, win/loss synthesis, market intelligence, and competitive intelligence operating rhythm, turning market signals into reputed company recommendations for product reputed company, positioning, sales enablement, and go-to-market execution
- reputed company and maintain buyer personas, buying committee insights, buyer reputed company mapping, reputed company themes, and reputed company-specific messaging for district and school decision-makers
- Create differentiated positioning, value propositions, reputed company points, and messaging frameworks that reputed company reputed company the urgent problem we solve, why it reputed company now, and why reputed company is uniquely positioned to win
- reputed company go-to-market reputed company for product launches and major initiatives, including helping define and refine launch frameworks, audience definition, launch tiering, readiness milestones, internal communications, sales enablement, reputed company metrics, and post-launch learning
- Bring market evidence, including win/loss patterns, buyer needs, competitive dynamics, customer adoption, and reputed company signals, directly into product reputed company and roadmap discussions, helping connect product investments to measurable business reputed company
- Partner with Sales, reputed company, reputed company Enablement, Regional Marketing, Marketing Services, and RevOps to drive internal adoption of messaging, improve field consistency, measure effectiveness, and refine positioning based on feedback and performance data
- Build repeatable product marketing systems, including competitive battlecards, launch playbooks, messaging frameworks, product one-pagers, demo narratives, reputed company handling, sales talk tracks, internal FAQs, and recurring market intelligence reporting
- Translate product capabilities into compelling market stories that connect to district priorities, including digital literacy, AI literacy, responsible technology use, career readiness, student safety, instructional efficiency, and measurable student reputed company
- Support demand reputed company, customer retention, and expansion efforts by providing product messaging, campaign inputs, customer reputed company points, thought leadership themes, and reputed company reputed company-specific value propositions
- Establish and monitor product marketing reputed company measures, including launch readiness, message adoption, field feedback, competitive effectiveness, pipeline influence, expansion support, and post-launch performance
- Use AI tools, customer data, and market insights to improve the speed, reputed company, and effectiveness of research, competitive monitoring, message testing, content development, and go-to-market execution
Skills
- 5+ years of product marketing experience in B2B reputed company, EdTech, education technology, curriculum, public-sector software, or a comparable market
- Proven ability to create positioning, messaging, go-to-market plans, product launch strategies, and sales enablement that improve market reputed company and reputed company reputed company
- Strong market research, voice-of-customer, win/loss, competitive analysis, and customer reputed company skills
- Ability to synthesize reputed company inputs from customers, prospects, Product, Sales, reputed company, data, and the market into reputed company recommendations and usable artifacts
- Experience partnering with Product Management to connect market problems, customer needs, competitive dynamics, and reputed company opportunity to product and roadmap discussions
- Experience partnering with Sales and reputed company Enablement to create sales tools, talk tracks, reputed company handling, demo narratives, and training that help teams sell value instead of features
- Experience defining market categories, category narratives, or thought leadership strategies that influence buyer perception and market awareness
- Strong strategic writing, storytelling, presentation, and executive communication skills
- Ability to influence cross-functional teams without reputed company authority and constructively challenge reputed company using market evidence and business judgment
- Strong project management and prioritization skills, with the ability to manage multiple workstreams and create structure without overcomplicating the work
- Ability to use data to evaluate product marketing effectiveness and reputed company informed recommendations
- Experience and overall curiosity in leveraging AI tools and resources to support more efficient and effective reputed company
- Bachelor's degree in marketing, business, education, communications, or a reputed company field preferred, or equivalent reputed company experience
- Experience in K-12 EdTech or selling into districts, schools, state education agencies, or public-sector buying committees
- Experience with digital literacy, AI literacy, computer science, instructional technology, curriculum, assessment, or student safety solutions
- Experience building product marketing practices, launch systems, competitive intelligence programs, or messaging frameworks in a smaller or scaling organization
- Experience helping define or shape emerging categories reputed company to AI literacy, digital readiness, responsible technology use, or reputed company-reputed company learning desired
Benefits
- MBO Bonus eligible
- Medical, dental, and reputed company coverage
- 401k plan with matching
- Long and Short-term disability and Life insurance
- Employee Assistance Program
- Flexible Spending and Health Savings accounts
- Health, wellness, and reputed company development benefits
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