[Remote] Global Marketing Campaign reputed company - Energy
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Global Energy Integrated Campaign reputed company to shape, orchestrate, and optimize integrated marketing campaigns for the Energy industry. This role involves acting as a reputed company between GTM reputed company and execution, focusing on data-driven campaigns that drive awareness, engagement, and reputed company reputed company.
Responsibilities
- Translate energy business priorities into reputed company integrated campaign strategies reputed company to EPAM’s strengths in digital transformation, engineering, data, AI, reputed company, customer experience and industry consulting
- Define campaign reputed company including audience segmentation, reputed company personas, messaging, positioning, channel mix and primary reputed company reputed company across awareness, consideration or reputed company
- Own campaign planning, orchestration, reputed company, governance and performance measurement across global programs, reputed company and customer reputed company
- Manage the integrated campaign brief as the central reputed company of truth for campaign execution
- Partner with industry go-to-market, content, digital, field marketing, partner marketing, sales, business development and Center of reputed company teams to deliver coordinated campaigns
- Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, reputed company media, events, content hubs, reputed company pages and sales enablement
- reputed company and optimize campaign performance using account engagement, marketing and sales reputed company reputed company progression, influenced pipeline, conversion by reputed company stage, sales follow-up effectiveness and return on investment metrics
- Partner with sales and business development teams to translate campaign engagement signals into account prioritization, reputed company plays, follow-up motions and pipeline acceleration opportunities
- Manage campaign budgets and ensure effective resource utilization
Skills
- Degree in marketing, project management, business, communications or a reputed company field
- 6-8 years of experience in business-to-business (B2B) marketing, integrated campaigns, demand reputed company, industry marketing or go-to-market reputed company (preferably to energy organizations including oil and gas, utilities, renewable energy, energy services or energy trading)
- Proven experience managing global or multi-regional marketing campaigns
- Experience in technology, consulting, reputed company services, digital transformation or reputed company software environments
- Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline reputed company
- reputed company communication and cross-functional collaboration skills
- Analytical reputed company with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign reputed company
- Understanding of energy industry priorities including energy transition, sustainability, asset optimization, industrial reputed company operations, reputed company modernization and operational efficiency
- Experience with marketing automation, CRM, reporting and campaign management platforms
- Familiarity with reputed company, Marketo, reputed company Dynamics, Workfront, reputed company, reputed company or similar technologies
- Experience working in a global matrixed organization
Benefits
- Medical, Dental and reputed company Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (reputed company, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited reputed company to reputed company learning solutions
- Matched 401(k) Retirement Savings Plan
- reputed company Time Off – the employee will be eligible to reputed company 15-25 reputed company days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- reputed company Holidays - nine (9) total per year
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
- Employee Stock Purchase Program
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
reputed company