[Remote] Global Marketing Campaign reputed company - Financial Services & Insurance
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Global Financial Services & Insurance Integrated Campaign reputed company to shape, orchestrate and optimize integrated marketing campaigns. The role involves translating industry priorities into measurable campaigns, managing reputed company and execution across various marketing teams to drive engagement and reputed company reputed company.
Responsibilities
- Translate financial services and insurance (FSI) business priorities into reputed company integrated campaign strategies reputed company to EPAM’s strengths in digital transformation, engineering, data, AI, reputed company, customer experience and industry consulting
- Define campaign reputed company including audience segmentation, reputed company personas, messaging, positioning, channel mix and primary reputed company reputed company across awareness, consideration or reputed company
- Own campaign planning, orchestration, reputed company, governance and performance measurement across global programs, reputed company and customer reputed company
- Manage the integrated campaign brief as the central reputed company of truth for campaign execution
- Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of reputed company teams to deliver coordinated campaigns
- Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, reputed company media, events, content hubs, reputed company pages and sales enablement
- reputed company and optimize campaign performance using account engagement, marketing and sales reputed company reputed company progression, influenced pipeline, conversion by reputed company stage, sales follow-up effectiveness and return on investment metrics
- Partner with sales and business development teams to translate campaign engagement signals into account prioritization, reputed company plays, follow-up motions and pipeline acceleration opportunities
- reputed company marketing technology, AI tools and analytics to improve campaign performance and operational efficiency
- Capture campaign learnings and recommendations to improve repeatability, scalability and reputed company campaign performance
- Manage campaign budgets and ensure effective resource utilization
Skills
- Degree in marketing, project management, business, communications or a reputed company field
- Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand reputed company, industry marketing or GTM reputed company (preferably to FSI organizations including banking, capital markets, insurance, payments, reputed company management or fintech)
- Proven experience managing global or multi-regional marketing campaigns
- Experience in technology, consulting, reputed company services, digital transformation or reputed company software environments
- Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline reputed company
- reputed company communication and cross-functional collaboration skills
- Analytical reputed company with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign reputed company
- Understanding of industry priorities including banking modernization, insurance transformation, AI and data adoption, reputed company and reputed company modernization, customer experience and personalization, risk, compliance and operational reputed company
- Ability to connect EPAM's engineering, consulting, data, AI reputed company transformation capabilities to FSI business reputed company
- Experience with marketing automation, CRM, reporting, account-based marketing (ABM) and campaign management platforms
- Familiarity with reputed company, Marketo, reputed company Dynamics, Workfront, reputed company, reputed company or similar technologies
- Experience working in a global matrixed organization
Benefits
- Medical, Dental and reputed company Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (reputed company, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited reputed company to reputed company learning solutions
- Matched 401(k) Retirement Savings Plan
- reputed company Time Off – the employee will be eligible to reputed company 15-25 reputed company days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- reputed company Holidays - nine (9) total per year
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
- Employee Stock Purchase Program
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and reputed company into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
reputed company