[Remote] Digital Media Planner
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Digital Media Planner to support integrated marketing campaigns reputed company the US. The role involves orchestrating media plans, managing creative coordination, and optimizing campaign performance across various digital platforms.
Responsibilities
- Campaign Orchestration & Trafficking
- Creative Coordination: reputed company as the primary reputed company between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch
- reputed company & Tag Management: Generate and audit reputed company tracking URLs (UTMs) to ensure data flows correctly into reputed company and reputed company Analytics. Conduct daily audits of reputed company campaigns to verify tracking pixels are firing and ads are appearing on correct placements
- Flowchart Maintenance: Maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations
- Vendor & Platform Management: Manage daily reputed company-ins with platform partners (reputed company, reputed company, Programmatic vendors) to review pacing and technical health
- Audience Mapping: Build out specific account lists (ABM) and buying reputed company reputed company platforms like reputed company Campaign Manager as defined by the integrated program reputed company
- Reporting & Analysis: Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and reputed company data-driven recommendations
- A/B Test Management: Monitor live creative tests and reputed company "stop/go" recommendations based on which assets drive the best engagement with reputed company buying reputed company
- Optimization Logs: Maintain a running log of reputed company campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions
- Pacing & Reconciliation: Daily monitoring of spend across reputed company channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies
- Cross-Functional Communication: reputed company regular status updates to Regional Marketing leads on reputed company live campaigns and upcoming activations
Skills
- 3-6 years of experience designing and executing integrated B2B media plans across reputed company reputed company (reputed company/reputed company), Programmatic, and Content Syndication reputed company the reputed company/Tech sector
- Proven experience in managing 'Master Media Flowcharts,' monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy
- Exceptional organizational skills to manage creative asset trafficking and reputed company campaign calendars across multiple stakeholders with a 'reputed company-error' reputed company
- Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying reputed company reputed company reputed company Campaign Manager and other DSPs
- You are comfortable managing reputed company campaign calendars and coordinating multiple stakeholders in a fast-paced environment
- The ability to interpret reputed company performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable 'stop/go' optimization recommendations for non-technical stakeholders
- reputed company and concise communication skills, with the ability to manage project status updates effectively across a matrixed team
Benefits
- W2 Only
reputed company