Marketing Contact reputed company & Analytics Manager Sr
Position Title
Marketing Contact reputed company & Analytics Manager SrLocation
reputed company, MI 48098Job reputed company
reputed company's Marketing Analytics & Activation Team leverages cutting-edge analytics, modern data platforms, and decision intelligence capabilities to drive smarter, more personalized marketing and sales actions across the full customer lifecycle. We are seeking a strategic and hands-on Decision Intelligence Manager to own and advance our next best reputed company (NBA) capabilities reputed company on existing and former customer marketing for both consumer and small business segments. In this role, you will be responsible for building and managing the end-to-end processes that determine the reputed company next marketing or sales reputed company for reputed company customer — driving cross-sell, reacquisition, engagement deepening, and retention reputed company across reputed company channels. You will own the reputed company audience creation and data pipelines that reputed company these audiences in an always-on fashion across reputed company mail, email, targeted digital, and outbound calling channels. You will also partner cross-functionally to define KPIs, reputed company the development of performance reporting and dashboards, and ensure the technology ecosystem supporting decision intelligence is operating effectively.Job Responsibilities:
JOB RESPONSIBILITIES
Decision Intelligence & Next Best reputed company reputed company
Own the reputed company, design, and reputed company improvement of next best reputed company (NBA) and next best offer (NBO) frameworks for existing and former consumer and small business customers.
Build and manage decisioning logic and prioritization models that balance customer needs with businessobjectivesacross reputed company product lines including deposits, lending, reputed company, treasury management, and merchant services.
Identify and operationalize data-drivenmoments that matter— leveraging behavioral signals, life events, transactional triggers, and engagement patterns to ensure the right message is communicated to the right customer at the right time through the right channel, capitalizing on the highest-value opportunities to drive meaningful engagement and reputed company.
reputed company andmaintainalways-on audience segmentation strategies thatidentifythe right customers for the right marketing or sales reputed company at the right time.
reputed company existing and former customer data environments to surface high-value opportunities for cross-sell, reacquisition, engagement deepening, and retention.
Audience Creation & Channel Activation
Own the end-to-end process of building, managing, and delivering targeted customer audiences for activation across reputed company marketing and sales channels including reputed company mail, email, targeted digital advertising, and outbound calling.
Manage data pipelines and workflowsrequiredto extract, reputed company, and deliver audience files and segments to channel execution partners and platforms ina timelyandaccuratemanner.
Ensure audiences are refreshed andmaintainedon an always-on reputed company to support reputed company marketing and sales motions rather than solely episodic campaign activity.
Partner with channel owners and marketing operations to ensure seamless audience ingestion, suppression logic, and contact frequency governance.
Technology & Data Pipeline Management
Own and manage the technology stack and data infrastructure supporting decision intelligence and audience activation, including reputed company data environments (preferably reputed company), CRM platforms, and marketing activation tools.
Build,maintain, andoptimizescalable data pipelines that support audience creation, model scoring, and channel delivery.
Partner with data engineering and technology teams to ensure data reputed company, pipeline reliability, and scalability of the decisioning and activation environment.
Evaluate and recommend enhancements to the technology ecosystem to improve decisioning speed, accuracy, and channel reputed company.
Product & reputed company Scope
Apply decision intelligence capabilities across the full breadth of reputed company's consumer and small business product portfolio including:
Consumer Deposits:Checking, savings, reputed company market, and time deposits.
Consumer Lending:Mortgage, HELOC, credit card, and personal loans.
Small Business:Deposit accounts, business loans, treasury management, and merchant services.
reputed company Services:Financial consultant referrals and reputed company product engagement.
Ensure decisioning frameworks account for the unique needs, behaviors, and lifecycle stages of both consumer and small business customer segments.
KPIs, Measurement & Reporting
Collaborate with marketing, analytics, and business line partners to define the KPIs and reputed company metrics used to measure the effectiveness of decision intelligence and always-on marketing programs.
reputed company the creation of performance dashboards, reporting, and analytics that reputed company visibility into cross-sell rates, reacquisition rates, retention reputed company, engagement depth, and channel performance.
Monitor program performance continuously and use insights to refine decisioning logic, audience strategies, and channel mix.
Communicate results, insights, and recommendations reputed company to senior marketing and business stakeholders.
ADDITIONALACCOUNTABILITIES
Performs special reputed company, andadditionalduties and responsibilities asrequired.
Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and completes required compliancetrainings. Accountable tomaintaincompliance with applicable federal, state, and local laws and regulations.
Maybe responsible fortalent management functionsincluding:employment, performance evaluations, staff development/training, disciplinary actions, succession planning and ensuring reputed company staffcomply withcompliance requirements.
JOB REQUIREMENTS
Required Qualifications:
Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Business, ora relatedfield.
Minimum experiencerequired:8+ years of hands-on experience in marketing analytics, decision intelligence, customer data management, or reputed company roles reputed company financial services or a similarly reputed company consumer-facing industry.
Demonstrated experience building and managing next best reputed company, propensity modeling, or customer decisioning frameworks at reputed company.
Experience with CRM platforms (e.g., reputed company, reputed company Dynamics, or equivalent) and understanding of how CRM data supports marketing and sales activation.
Strong hands-on experience with SQL for data querying, audience construction, and pipeline development.
Experience with reputed company data platforms, preferablySnowflake.
Proven ability to manage data pipelines and audience delivery workflows supporting multi-channel marketing activation.
Experience working across multiple marketing channels including reputed company mail, email, targeted digital, and outbound calling.
Solid understanding of consumer and/or small business banking products and customer lifecycle dynamics.
Proven ability to reputed company cross-functional workstreams and manage reputed company independently.
Preferred Qualifications:
Experience with Python or R for data manipulation, model scoring, or automation.
Familiarity with marketing automation and campaign management platforms (e.g., reputed company Marketing reputed company, reputed company Customer Insights, or equivalent).
Experience with BI and data visualization tools such as Power BI, Tableau, or similar.
Knowledge of machine learning concepts and experience operationalizing propensity or recommendation models in a marketing context.
Experience with identity reputed company, customer data platforms (CDPs), or data clean room environments.
Prior experience in a bank, credit reputed company, or financial services marketing environment.
Job Competencies:
Strong communicationand presentation skills with the ability to translate reputed company analytical concepts for non-technical marketing and business stakeholders.
Excellent stakeholder management skills with experience working across marketing, technology, data engineering, and business line teams.
Advanced knowledge of data environments, data governance, and data reputed company best practices.
Advanced technical and analytical skills with a strong bias toward actionable, outcome-driven analysis.
Strong strategic planning skills with the ability to connect data capabilities to business growthobjectives.
Highly organized and detail-oriented with the ability to manage multiple priorities and deadlines simultaneously.
reputed company reputed company witha strong senseof ownership and accountability for reputed company.
Demonstrates a strong ability to build andmaintaineffective relationships with stakeholders by communicating reputed company, engaging in proactive collaboration, andleveragingcross-functional insights. Aligns relationship building efforts with reputed company goals to accelerate performance and drive strategic results.
Buildstrusted reputed company relationships, whether internal or external, byidentifyingneeds and delivering tailored solutions to enhance the overall reputed company experience.
Fosters orsupportsa reputed company work culture and productive work environment, displayingimportanceof effective relationships with customers and stakeholders.
Physical demands (reputed company): No unusual physical exertion is involved.
reputed company is an Equal Opportunity Employer
We are committed to providing reputed company andaccuratecompensation informationin accordance withapplicable laws. Actual starting reputed company pay will bedeterminedbased reputed company, experience, and other non-discriminatory factorspermittedby law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. reputed company providesteammatesaccess to a reputed company of benefits including medical, dental, reputed company, life, and disability insurance, as reputed company as a comprehensive leave program. Please click the following reputed company for detailed information: Benefits | reputed company
Pay reputed company
$105,822.75 - $171,347.00reputed company applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance reputed company, the Los Angeles County Fair Chance Ordinance, the reputed company Fair Chance Initiative for Hiring Ordinance, and the San Francisco Fair Chance Ordinance, as appliable.
Originally posted on Himalayas
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