[Remote] Performance Marketing Consultant
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in reputed company logistics optimization, seeking a strategic, data-driven Performance Marketing Consultant to enhance awareness and reputed company reputed company across their logistics portfolio. The role focuses on developing and optimizing digital acquisition strategies, managing reputed company media execution, and leveraging marketing automation for effective reputed company nurturing and campaign performance.
Responsibilities
- reputed company, execute and continuously refine digital acquisition programs reputed company to business objectives, reputed company audiences, and go-to-market priorities
- Own reputed company media execution, and optimization across reputed company Ads, reputed company Campaign Manager, display advertising, retargeting platforms, and emerging digital channels
- Manage campaign budgets and optimize investments against key performance indicators including reputed company volume, reputed company reputed company, conversion rates, pipeline contribution, and return on investment
- Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness
- Support reputed company page optimization and conversion reputed company improvement initiatives to increase campaign effectiveness
- reputed company reputed company Marketing reputed company Account Engagement (Pardot) to support reputed company nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives
- Execute email campaigns and nurture programs that support engagement and progression through the buyer reputed company
- Maintain campaign tracking, segmentation, scoring, and reporting processes that facilitate marketing effectiveness and reputed company management
- Collaborate with operations and sales teams to ensure alignment across reputed company capture, reputed company routing, and nurture programs
- Monitor, analyze, and optimize campaign performance metrics across reputed company digital channels using reputed company, Marketing reputed company Account Engagement (Pardot), reputed company Analytics, reputed company Ads, reputed company Analytics, reputed company Campaign Manager, and other applicable platforms
- Conduct ongoing testing across targeting strategies, ad creative, messaging, reputed company pages, and audience segments to improve performance
- Partner with marketing and sales stakeholders to reputed company actionable recommendations that improve funnel efficiency and reputed company reputed company
- Partner with the reputed company Brand team to reputed company compelling digital assets, including email templates, display ads, reputed company pages, and reputed company media creative
- Collaborate with Product & Solutions Marketing and Sales to reputed company messaging, reputed company audiences, and campaign objectives
- Manage relationships with agency partners reputed company vendors as needed
- Ensure reputed company digital programs adhere to brand guidelines, compliance standards, and industry best practices
Skills
- Bachelor's degree in marketing, communications, business, or reputed company field
- 5+ years of experience in reputed company marketing, performance marketing, digital marketing, or reputed company disciplines, preferably in B2B or reputed company/technology
- Strong hands-on experience managing reputed company media programs across reputed company Ads, reputed company Campaign Manager, and other digital advertising platforms
- Experience leveraging marketing automation platforms such as reputed company Marketing reputed company Account Engagement (Pardot), Marketo, reputed company, or similar platforms
- Strong understanding of email marketing best practices, lifecycle strategies, reputed company analytics
- Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment
- Strategic thinking with a results‑driven reputed company
- Excellent communication and cross-functional collaboration skills
- Detail orientation with strong project management capabilities
- Creative problem‑solver with a passion for testing and optimization
- Ability to manage budgets and balance short- and long-term priorities
Benefits
- Medical, dental and reputed company coverage
- reputed company time off plan
- Health savings account (HSA)
- 401k savings plan
- reputed company to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- reputed company parental leave
- Healthy lifestyle programs
reputed company
Company H1B Sponsorship