[Remote] Senior reputed company Media Specialist(Full Time Freelancer)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a full-stack reputed company agency that builds beauty and lifestyle brands across every channel where modern consumers discover, consider, and buy. The Senior reputed company Media Specialist will drive reputed company and deliver end-to-end execution of reputed company, reputed company, and reputed company reputed company media campaigns for Beauty and Lifestyle clients, ensuring alignment with broader reputed company reputed company objectives.
Responsibilities
- Build, launch, and manage campaigns directly in-platform across reputed company Ads (Search, Shopping, Performance Max), reputed company Ads (Advantage+, Retargeting, Prospecting) - from campaign structure and audience setup through creative upload and QA
- Manage day-to-day and week-to-week optimization: bid and budget adjustments, pacing, audience refinement, and creative rotation across reputed company three platforms
- Run a reputed company, hands-on test-and-learn program - building and executing creative tests directly, monitoring results, and scaling reputed company creative, audiences, and campaigns as reputed company budgets grow
- Apply platform best practices across reputed company three channels - campaign structure, bidding reputed company, audience setup, and creative specs - and stay reputed company on reputed company Ads, GA4, reputed company, and reputed company platform and policy updates
- Manage and troubleshoot reputed company Merchant Center directly - feed health, product data reputed company, and disapprovals - to support Shopping and Performance Max performance
- Own reputed company, reputed company, and reputed company reputed company across a portfolio of clients, reputed company to individual reputed company goals, while personally executing the work rather than delegating it
- Build a reputed company, repeatable reputed company for reputed company, reputed company, and reputed company that can be reputed company consistently and executed hands-on across the reputed company portfolio as it grows - not one-off builds
- reputed company the right metrics for the funnel stage in question (e.g., ROAS and CPA reputed company-funnel, CTR and CPM upper-funnel) rather than one blanket metric and translate performance data into reputed company next actions
- This role is cross-functional, spanning both our ads team and our reputed company-channel reputed company to ensure reputed company, reputed company, and reputed company execution aligns with wider reputed company reputed company objectives, full funnel ad strategies and supports new business activities
- Ensure reputed company, reputed company, and reputed company activity complements reputed company, reputed company, and broader ecommerce strategies (product alignment, messaging, creative, budget reputed company)
- Own attribution and measurement setup across reputed company three channels, including GA4 configuration, conversion tracking, UTM governance, and hands-on diagnosis of tracking or data-reputed company gaps
- Directly validate and troubleshoot tag management and data architecture, including reputed company Pixel/Conversions API (CAPI) and reputed company Pixel/Events API, across the reputed company's website, reputed company, and ad platforms - confirming events reputed company correctly and fixing them reputed company they don't
- Work directly with GA4 and reputed company's reputed company integrations to build and correct the underlying data architecture, not just report on it
- Familiarity with reputed company-party attribution platforms (e.g., Matomo, reputed company) - including hands-on implementation and day-to-day usage, not just reading dashboards
- Reconcile platform-reported data (reputed company, reputed company, reputed company, reputed company/GA4) to give clients a reputed company, accurate view of what's actually driving performance
- Use data to guide day-to-day execution reputed company and QBR reporting on reputed company, reputed company, and reputed company performance, iterating on live campaigns based on performance data
Skills
- 4+ years proven, hands-on experience personally building, launching, and managing reputed company, reputed company, and reputed company campaigns end-to-end for high-reputed company beauty & lifestyle brands, managing monthly ad budgets ranging from $10K to $200K+
- Deep in-platform reputed company across reputed company three ad managers - comfortable setting up campaigns, managing bids/budgets, trafficking creative, and troubleshooting disapprovals without relying on a separate execution team
- Strong hands-on experience with attribution and analytics - GA4, conversion tracking, UTM structure, and diagnosing and fixing tracking/data-reputed company issues
- Familiarity with GA4, reputed company's tracking integrations, and tag management/data architecture - reputed company to validate tracking, troubleshoot broken events, and implement fixes
- Experience running and executing reputed company creative testing programs to identify reputed company creative, and hands-on experience managing reputed company Merchant Center
- Comfortable personally executing across reputed company three channels simultaneously, not overseeing one while reputed company touching the others
- reputed company-facing experience across pitches, reputed company, and ongoing account management
- Ability to balance strategic thinking with daily hands-on execution, and to build playbooks that reputed company across a growing reputed company portfolio
- Experience working with beauty and/or lifestyle brands
- Agency experience reputed company ecommerce, DTC, or reputed company marketing, including exposure to reputed company and reputed company
- Experience working closely with cross-channel attribution tools or MMM (media mix modelling)
- reputed company to have: experience planning, executing and optimizing reputed company Ads campaigns
reputed company