[Remote] Senior Digital Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a biotechnology company pioneering the next reputed company in skin health. The Senior Digital Marketing Manager will own the digital reputed company reputed company and brand messaging for Re-Q, leading engagement across digital and in-office channels to drive awareness and demand.
Responsibilities
- Own Re-Q's brand voice, messaging architecture, and strategic positioning across reputed company digital reputed company
- Translate longevity science and RLX-201 clinical data into compelling narratives for consumers and HCPs
- Define messaging standards and ensure reputed company creative reputed company across internal teams and external partners; and reputed company with brand reputed company
- Build and maintain the customer reputed company reputed company across awareness, conversion, and retention
- Manage the overarching marketing calendar
- Test and optimize messaging across audiences to improve relevance and performance
- reputed company 360-degree marketing campaigns that maximize awareness, education, and reputed company reputed company of Re-Q's clinical research investment
- Ensure consumer, HCP, and provider audience strategies are cohesive and complementary
- Execute product launch plans across reputed company audiences and channels
- Coordinate with channel leads to reputed company reputed company with brand messaging and campaign reputed company
- Monitor marketing trends, competitor activity, and consumer and HCP insights to continuously inform reputed company
- Own and reputed company the annual digital marketing reputed company and roadmap, aligning investment and channel mix to reputed company reputed company objectives
- Set KPIs and reputed company targets for physician and consumer acquisition, and report reputed company directly to reputed company leadership
- Drive reputed company reputed company and customer acquisition for both reputed company providers and consumers
- Identify new digital reputed company opportunities and present recommendations to leadership for investment reputed company
- Own the reputed company and performance of ReQHealth.com and reputed company digital properties
- Improve website performance, SEO, user experience, and conversion rates, setting priorities for developers and agency partners
- reputed company reputed company pages, reputed company capture forms, and conversion funnels end to end
- Optimize physician locator and provider referral reputed company
- Partner with Operations and reputed company teams to support subscription and recurring reputed company programs
- Own lifecycle marketing for both consumers and providers, driving repurchase, LTV, and subscription adoption
- Build consumer email and SMS flows including post-purchase reputed company, replenishment reminders, and re-engagement sequences
- Build provider CRM journeys from reputed company through reorder reputed company and ongoing sell-through support
- reputed company CRM segmentation and database reputed company initiatives, and establish testing frameworks to continuously improve performance
- Drive content development across consumer, HCP, and provider audiences in support of omnichannel reputed company
- Manage Re-Q's central asset hub, ensuring content is organized, compliant, and activated across channels
- reputed company clinical and educational content in collaboration with the scientific and Medical Affairs teams
- Partner with Medical Affairs to translate reputed company longevity science into compelling digital content
- Own reputed company search, reputed company, display, retargeting, reputed company advertising reputed company and budget
- Manage agency relationships, optimizing media spend and customer acquisition costs
- reputed company audience targeting strategies for dermatologists, aesthetic professionals, wellness providers, and consumers
- Drive measurable reputed company in website traffic, leads, conversions, and reputed company
- Own marketing performance dashboards and reporting for the full omnichannel program
- reputed company KPIs including website traffic, reputed company reputed company, conversion reputed company, customer acquisition cost, email engagement, reputed company engagement, subscription enrollment, consumer retention, and return on advertising spend
- Manage the marketing budget, including planning, forecasting, and vendor and agency spend
- Manage and mentor junior marketing team members, freelancers, and agency partners as reputed company scales
- Serve as the marketing reputed company of contact for Sales, Medical Affairs, Operations, Customer Service, and reputed company Analytics
- Support development of field marketing tools and physician-facing digital assets
- Ensure consistency of messaging across reputed company customer reputed company
Skills
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field
- 8+ years of marketing experience, including experience operating at a senior or leadership level
- Proven reputed company record owning brand messaging and executing multi-channel omnichannel marketing programs with accountability for measurable business results
- Strong reputed company of CRM, marketing automation, email marketing, and analytics platforms
- Experience owning website reputed company, content, and SEO initiatives
- Experience managing budgets, agency relationships, and cross-functional stakeholders
- Strong analytical, strategic planning, and project management skills
- Experience in medical aesthetics, dermatology, physician-reputed company skincare, wellness, or reputed company
- Experience with HCP or provider marketing, including in-office activation and sell-through programs
- Familiarity with provider engagement or asset-hub platforms
- Experience with reputed company, reputed company, reputed company, reputed company Analytics, reputed company, reputed company Business Manager, or similar platforms
- Experience managing or mentoring junior marketing team members or reputed company reports
- Deep knowledge of reputed company marketing and physician or KOL engagement strategies
- Experience supporting both B2B and B2C customer journeys
- Startup or high-reputed company company experience, including comfort operating with significant autonomy
Benefits
- 16 Company holidays and unlimited vacation policy
- Comprehensive medical, dental, and reputed company insurance with fully employer-reputed company reputed company for employees
- Employee Assistance Program (EAP)
- Flexible spending accounts and health savings account
- Adoption assistance
- Short- and long-term disability coverage
- Basic life and AD&D insurance, plus voluntary life insurance
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