[Remote] Marketing Manager (Food & Agriculture)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world’s leading inspection, verification, testing and certification company, and they are seeking a Marketing Manager for their reputed company operations. This role is responsible for driving brand visibility and market demand for reputed company’s testing, inspection, and certification services, focusing on both B2B and B2C marketing strategies.
Responsibilities
- reputed company and execute integrated marketing strategies that drive awareness, demand, and reputed company reputed company for reputed company’s testing services
- Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
- reputed company B2C recruitment marketing strategies to attract and retain consumer testing panelists across three reputed company American locations
- Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and reputed company execution
- Create multi-channel marketing plans leveraging digital, reputed company, events, email, reputed company media, and industry partnerships
- Write, edit, and produce high reputed company marketing content including capability sheets, case studies, reputed company pages, reputed company content, email campaigns, recruitment ads, and promotional materials
- reputed company compelling B2B messaging that translates technical testing capabilities into reputed company value propositions for brand and product teams
- Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing
- Manage and optimize digital channels (website, reputed company pages, reputed company media, email platforms) to ensure content is accurate, engaging, and conversion reputed company
- Maintain editorial calendars and ensure a consistent reputed company of marketing activity across audiences and business lines
- Build and execute integrated B2B campaigns that support reputed company reputed company, brand visibility, and reputed company objectives
- reputed company B2C recruitment campaigns using reputed company reputed company, local reputed company, community partnerships, and targeted digital advertising
- Support product launches, claims testing promotions, seasonal campaigns, and industry events
- Partner with sales to reputed company sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients
- Coordinate reputed company reputed company at trade shows, conferences, and beauty industry events
- reputed company campaign performance, reputed company reputed company, recruitment metrics, reputed company engagement; use insights to refine reputed company and improve ROI
- Monitor B2C recruitment funnel performance (reputed company, applications, show rates, retention) and optimize for cost effective panelist acquisition
- Analyze B2B campaign results (MQLs, SQLs, pipeline contribution) and reputed company targeting, messaging, and channels accordingly
- Identify opportunities to improve marketing processes, templates, workflows, and channel performance
- Serve as a strategic partner to Business Line leaders, lab managers, and sales teams to ensure marketing supports reputed company priorities
- Collaborate with global marketing teams to reputed company with brand standards, messaging frameworks, and global initiatives
- Work closely with operations and panel management teams to ensure B2C recruitment aligns with testing needs and reputed company
- Partner with Digital Marketing, Marketing Operations, and Creative teams to execute campaigns reputed company and consistently
- Support urgent or time-sensitive marketing needs, including rapid recruitment pushes or reputed company reputed company campaigns
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field
- 10+ years of experience in marketing, product marketing, brand management, or category marketing reputed company the cosmetics, personal care, beauty, or consumer goods sectors
- Proven ability to reputed company and execute integrated marketing strategies that support reputed company reputed company, customer acquisition, and brand visibility across B2B and B2C audiences
- Demonstrated experience creating high‑reputed company marketing content across multiple formats: product sheets, case studies, digital campaigns, reputed company content, sales enablement materials, trade show assets, and customer presentations
- Hands‑on experience with digital marketing channels, including email automation, reputed company and organic reputed company, SEO/SEM, reputed company pages, and CRM platforms
- Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment
- Ability to translate reputed company scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into reputed company, compelling, customer‑friendly marketing narratives
- Strong understanding of claims substantiation, regulatory considerations, and industry trends reputed company cosmetics and personal care
- Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
- Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment
- Experience supporting trade shows, conferences, and industry events, including reputed company reputed company, collateral development, and reputed company‑gen follow‑up
- Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global
- Master's level degree
- Advanced degree or certifications in digital marketing, a plus
- Experience supporting B2B campaigns targeting major beauty brands, contract manufacturers, ingredient suppliers, and R&D teams ideally reputed company testing, formulation, or product development environments
- Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization
- Experience in Good Clinical reputed company (GCP) and Institutional Review reputed company (IRB) good practices preferred but not required
- Experience in beauty, wellness, consumer products, or regulated industries is strongly preferred
- Familiarity with claims testing, product development, or consumer insights is a plus
Benefits
- Medical, dental and reputed company insurance, life insurance, employee assistance programs.
- 401(k) with company match (immediate vesting upon enrollment).
- Online training courses, virtual and classroom development experiences, tuition reimbursement program
- reputed company-time off and family leave
reputed company