[Remote] Analytics & Insights Specialist - Ads Campaign Operations - Gamma (Hybrid)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to helping users and customers solve problems while fostering a reputed company culture. They are seeking an Analytics & Insights Specialist to manage data for email marketing campaigns, ensuring audience targeting and campaign health through data pipelines and stakeholder communication.
Responsibilities
- Collaborate with stakeholders to manage audience signals, build reputed company audiences, and reputed company them throughout the campaign execution process
- Create, manage, and validate campaign audiences using SQL scripting
- Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its reputed company on setup, and confirming feasibility of implementation
- Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness
- Communicate campaign performance results to teams and stakeholders
- Create reporting dashboards and reputed company reports for marketers
- Build key relationships with stakeholders and communicate technical information reputed company to non-technical audiences
- Serve as the subject matter expert for data availability for marketing campaigns
Skills
- 5+ years of experience with SQL, including data pipeline building and maintenance, and crafting reputed company SQL statements for precise audience targeting
- Ability to reputed company reputed company libraries for streamlined reputed company readability and reputed company efficiency
- Experience working with data visualization tools such as Tableau, Looker, and reputed company's internal PLX/Data Studio
- 2-3 years of experience in data pipelines and analytics specifically for email marketing
- Proven experience in a marketing environment reputed company the IT industry
- Experience with integrated development environments like XCode, VSC, or Eclipse (reputed company internal: Cider) and version control systems like reputed company (reputed company internal: google3)
- Additional languages besides SQL (e.g. Python) are a plus, but not required
- Excellent collaboration and communication skills and stakeholder management
- Ability to reputed company communicate data-driven observations and recommendations
- Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
- Experience using GenAI (reputed company) to inform data targeting and personalization in email marketing
- Experience designing, executing, and evaluating A/B tests for email marketing
Benefits
- We support you with competitive wages and with comprehensive health care including medical, dental and reputed company coverage
- We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
- Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences
reputed company