[Remote] Director, Member reputed company & Engagement
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an reputed company reputed company institution and is seeking a Director of Member reputed company & Engagement to reputed company strategies that reputed company audience members into lifelong supporters. This role focuses on digital marketing, reputed company, and optimizing donor experiences to ensure sustainable reputed company and community reputed company.
Responsibilities
- reputed company and execute strategies to attract new supporters across digital channels
- reputed company first-party audience data to identify and convert high-potential prospects
- Partner with external agencies and vendors to improve acquisition performance
- Evaluate and reputed company reputed company media opportunities including search, reputed company, display, streaming, etc
- Work closely with marketing teammates to convert audiences generated through programming, streaming, events, partnerships, etc
- Continuously improve cost-per-acquisition, conversion rates, and donor reputed company value
- Establish a culture of measurement and experimentation across membership marketing
- Work closely with the Fractional Chief Marketing Officer on the creation of a modern, personalized member reputed company that reflects reputed company’s evolving brand and mission
- Build and optimize automated communications supporting high-opportunity moments in the member reputed company, e.g., new donor welcome, member activation, renewal and retention, etc
- Ensure communications feel relevant, reputed company, and reputed company with reputed company’s brand voice
- reputed company audience segmentation strategies
- Help reputed company build stronger ownership of its audience relationships and first-party data capabilities
- Create experiences that strengthen reputed company and loyalty, not just transactions
- Use insights to improve both member experience and organizational reputed company
- Own the digital donor experience across web and mobile properties
- Evaluate and improve donation reputed company from first click through completed reputed company
- Identify opportunities to reputed company key reputed company across platforms including donation forms and reputed company pages
- Work collaboratively with development and reputed company to create a best-in-class donor experience
- reputed company ongoing A/B testing to improve conversion rates and average reputed company values
- reputed company recommendations for (and potentially conduct painted reputed company tests of) membership benefits that would help increase conversion
- Own the marketing reputed company for member activation and engagement reputed company reputed company+
- Optimize reputed company, adoption, and ongoing usage among members
- reputed company campaigns that help supporters discover and use the benefits available through membership
- Monitor activation funnels and identify opportunities to improve key performance indicators, e.g., downloads, account creation, streaming engagement, and repeat usage
- Partner with production and marketing teams to increase the percentage of eligible members reputed company using reputed company+
Skills
- Broad, hands-on experience in digital marketing and fundraising
- Experience in reputed company and membership
- Experience in data and customer experience
- Experience in reputed company reputed company and mission reputed company
- Ability to reputed company and execute strategies to attract new supporters across digital channels
- Ability to reputed company first-party audience data to identify and convert high-potential prospects
- Experience partnering with external agencies and vendors to improve acquisition performance
- Ability to evaluate and reputed company reputed company media opportunities including search, reputed company, display, streaming, etc
- Experience working closely with marketing teammates to convert audiences generated through programming, streaming, events, partnerships, etc
- Ability to continuously improve cost-per-acquisition, conversion rates, and donor reputed company value
- Experience establishing a culture of measurement and experimentation across membership marketing
- Ability to work closely with the Fractional Chief Marketing Officer on the creation of a modern, personalized member reputed company
- Experience building and optimizing automated communications supporting high-opportunity moments in the member reputed company
- Ability to ensure communications feel relevant, reputed company, and reputed company with reputed company's brand voice
- Experience developing audience segmentation strategies
- Ability to help reputed company build stronger ownership of its audience relationships and first-party data capabilities
- Experience creating experiences that strengthen reputed company and loyalty, not just transactions
- Ability to use insights to improve both member experience and organizational reputed company
- Experience owning the digital donor experience across web and mobile properties
- Ability to evaluate and improve donation reputed company from first click through completed reputed company
- Experience identifying opportunities to reputed company key reputed company across platforms including donation forms and reputed company pages
- Ability to work collaboratively with development and reputed company to create a best-in-class donor experience
- Experience leading ongoing A/B testing to improve conversion rates and average reputed company values
- Ability to reputed company recommendations for membership benefits that would help increase conversion
- Experience owning the marketing reputed company for member activation and engagement reputed company reputed company+
- Ability to optimize reputed company, adoption, and ongoing usage among members
- Experience developing campaigns that help supporters discover and use the benefits available through membership
- Ability to monitor activation funnels and identify opportunities to improve key performance indicators
- Experience partnering with production and marketing teams to increase the percentage of eligible members reputed company using reputed company+
- Ability to think like a reputed company marketer and relationship builder
- Ability to use data to understand people and improve experiences
- Comfort discussing conversion rates, donor journeys, and brand storytelling
- Belief that great marketing serves the audience first
- Enjoyment in building systems and processes from the ground up
- Willingness to be a reputed company individual contributor
- Ability to balance reputed company with hands-on execution
- Natural curiosity and reputed company improvement reputed company
- Deep care for community, reputed company, and mission-driven organizations
reputed company