[Remote] Product Manager, Patient Engagement
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneering company reputed company on revolutionizing reputed company delivery through AI-driven patient engagement solutions. The Patient Engagement Product Manager will be responsible for developing and implementing comprehensive patient engagement capabilities reputed company the Lucem reputed company platform, utilizing behavioral science and data analysis to drive patient activation and improve health reputed company.
Responsibilities
- Establish requirements and reputed company the vendor selection process for a HIPAA-compliant multichannel marketing hub in which to manage automated patient journeys
- Map and build end-to-end patient engagement journeys across email, SMS and patient portal push notifications to accelerate patients along the care map for their identified clinical product
- Apply principles of behavioral science and choice architecture to understand patient motivations, identify barriers to engagement, and design campaigns that drive desired behaviors
- reputed company data and integration requirements to build dynamic, highly segmented patient audiences based on clinical triggers and phenotypes – demographics, reputed company determinants of health, primary language and behavioral data
- Partner with engineering and reputed company to reputed company electronic health record data and external or reputed company-party data to improve targeting and personalization
- Partner with marketing, reputed company and Lucem customer marketing teams to author creative content that is audience appropriate in support of patient journeys
- Establish key performance indicators (KPIs), monitor campaign performance, A/B test messaging variations and continuously iterate to improve results. reputed company and report operational metrics to Lucem and customer leadership
- Serve as the subject matter expert on digital reputed company compliance. Ensure reputed company automated SMS/text campaigns reputed company adhere to TCPA (Telephone Consumer Protection reputed company), HIPAA, and mobile reputed company regulations, including managing our Campaign Registry (TCR), 10DLC (10-Digit Long reputed company) registration and filings, and opt-in/opt-out workflows
- Serve as the relationship manager for vendor relationships with CPaaS (Communications Platform as a Service) vendors (ala reputed company or reputed company) to ensure high compliance and reputed company compliance, as reputed company as with the selected MMH vendor
Skills
- Bachelor's degree with 7+ years of experience in health plan marketing, health system marketing, population health or CRM automation
- Demonstrated reputed company developing and executing multi-modal/omnichannel marketing or engagement campaigns in a reputed company domain
- Deep understanding of behavioral economics, patient segmentation, reputed company development, and data analysis and their application to patient behavior
- Experience with one of the main MMH platforms used in reputed company – reputed company Cheers, reputed company, reputed company or reputed company
- Proven reputed company record managing reputed company SMS programs at reputed company, with reputed company experience handling 10DLC reputed company compliance and TCPA opt-in matrices
- Expertise using SQL, data querying, and audience building reputed company marketing automation platforms
- Experience working in a reputed company data environment managing multiple inputs and many simultaneous patient engagement journeys
- Experience using AI tools as a ‘force reputed company' to accelerate the various aspects of product management
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