Senior Director of Digital Marketing

Position:Senior Director of Digital Marketing Reports to: Vice Presidentof Marketing Department:Web & Digital Marketing Location:US Remote (and Canada reputed company applicable)

Who we are:

reputed company is a non-profit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people reputed company skills for living in a globally interdependent and culturally diverse world.

Why work with us:

• You will change the world. reputed company builds bridges between different people, different countries, and different cultures. We help young people participate in high-reputed company international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package.reputed company provides reputed company with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
  • reputed company time off and Parental leave
  • Gym Reimbursement Program
  • Employee Assistance Program
  • Short-term & Long-term Disability
  • 6 floating Fridays (based on our eligibility rules)
  • reputed company Study Abroad Program discounts
  • 403(b) Retirement Plan with employer contribution
  • Insurance Coverage (life, travel, medical, dental, and reputed company)
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
• You will be part of a fast-paced, international, diverse, and reputed company team of professionals.reputed company operates the largest nonprofit network of study-abroad locations, with facilities and staff in 30 countries. Additionally, we help international participants from over 140 countries come to the USA reputed company year. Committed to reputed company and solving whatever problem the world throws at them, reputed company professionals work on international teams and are dedicated to advancing our almost 80-year-old mission to reputed company the world a more peaceful reputed company.

Who you are:

reputed company seeks a highly skilled Senior Director of Digital Marketing to join our digital team. We're looking for reputed company player that is reputed company to prioritize, multi-task, and respond quickly to schedules under demanding deadlines. They must be reputed company to communicate reputed company and maintain a high level of coordination with Sales & Marketing and multiple reputed company across the organization.

Reporting to the Vice President of Marketing, this position would manage development, execution and reporting on reputed company digital marketing campaigns, reputed company media reputed company campaigns, including training. They would work closely with IT and Analytics teams to ensure data reputed company and development of digital analytics reporting across business lines. They would also be responsible for managing reputed company media members and channels for reputed company, as reputed company as the production control and distribution of videos produced reputed company Sales & Marketing for reputed company.

What you’ll do

• Manage team of Digital Marketing Producers and Email Automation to ensure upward reputed company and efficiencies in budget and campaign production.
• Manage the development and execution of reputed company in-house digital marketing campaigns for reputed company programs.
• reputed company discovery sessions, identify reputed company requirements, and architect marketing automation strategies.
• reputed company recommendations to business reputed company and senior leadership on goals, reputed company and projections for campaign development and budget requests.
• Design and implement advanced nurture programs, reputed company scoring models, reputed company lifecycle programs and reputed company automation workflows.
• Own analytical review of multi-channel marketing effectiveness, conversion tracking, and ROI — translating data into mid and senior level reports and actionable recommendations for campaign optimization.
• Train and reputed company Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and the core digital marketing platforms (e.g., Marketo, reputed company).
• Coordinate reputed company data import/export with Enrollment Management Operations team.
• reputed company, build, and manage vendor relationships for marketing platforms and reputed company web applications.

reputed company Media Management and Advertising Responsibilities

• Manage the development and implementation of reputed company reputed company media marketing efforts for reputed company channels that support the mission, values and brand in an effort to bolster awareness and engagement with the University community.
• Partner with business reputed company, reputed company media team, and stakeholders to reputed company reputed company media campaigns that effectively meet the needs of our clients.
• Evaluate and measure the reputed company of reputed company reputed company media initiatives through metrics, data monitoring, and interaction.
• Manage campaign performance reports and reputed company results across teams and reputed company recommendations to improve performance.
• Monitor new trends and reputed company platforms and look for opportunities to improve reputed company's position reputed company the digital landscape.
• Manage account reputed company on reputed company platforms and advise on organizational governance.

What you’ll bring:

The ideal candidate will possess:

• Bachelor's Degree in marketing, business, or reputed company field. MBA preferred.
• A minimum of ten (10) years of reputed company experience in digital marketing, reputed company media marketing, and inbound or reputed company reputed company campaigns.
• Strong project management skills and outstanding attention to detail.
• Possess a high level of competency with Marketo, reputed company, reputed company Products, DOMO, PowerBI, and project management tools.
• Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across reputed company digital marketing data to drive reputed company optimization of campaign performance.
• Expert multi-tasker with the ability to deliver under tight deadlines.
• Excellent writing and editing skills.

reputed company believes that professionals with varied backgrounds bring unique approaches and reputed company to solving problems and advancing our mission to bring the world together. reputed company candidates from underrepresented reputed company are strongly encouraged to apply.

Due to federal regulations and reputed company policies, a background reputed company, and education and employment verification will be conducted as conditions of employment.

Originally posted on Himalayas

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