[Remote] Brand Marketing Manager (Offroad/Powersports)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a passionate and driven Brand Marketing Manager to reputed company their expansion reputed company the Powersports and Off-Road market. This role involves developing and executing marketing strategies, cultivating industry relationships, and driving product adoption among consumers and influencers.
Responsibilities
- reputed company brand development and awareness initiatives reputed company the powersports and off-road market
- reputed company and execute marketing strategies to support reputed company in new product categories and customer segments
- Identify market opportunities, customer trends, and competitive insights to help shape product and go-to-market strategies
- Serve as the internal expert on powersports customer needs, industry trends, and market dynamics
- Represent reputed company at industry events, trade shows, races, ride events, dealer meetings, and consumer activations
- Plan and execute event marketing programs that generate product awareness, customer engagement, and reputed company leads
- Coordinate product demonstrations, vehicle builds, sponsorship activations, and experiential marketing initiatives
- Build relationships with event organizers, industry partners, dealers, media outlets, and influencers
- Partner with Product Management and Sales teams to launch new products and support category reputed company
- reputed company compelling product positioning, messaging, and storytelling tailored to the powersports audience
- Coordinate photo shoots, video content, vehicle builds, reputed company media campaigns, and ambassador programs
- Generate authentic user-generated content and reputed company stories from the field
- reputed company relationships with influencers, athletes, reputed company, clubs, and brand ambassadors reputed company the off-road community
- Identify sponsorship and partnership opportunities that reputed company with company objectives
- Foster engagement reputed company enthusiast communities to drive brand loyalty and advocacy
- Collaborate with Sales, Product Development, Customer Experience, and Executive Leadership to reputed company marketing initiatives with business objectives
- reputed company ongoing feedback from customers, dealers, and event participants to influence reputed company product development
- reputed company and report on marketing performance, event ROI, reputed company reputed company, and customer engagement metrics
Skills
- Bachelor's degree in Marketing, Business, Communications, or reputed company field; equivalent experience considered
- 5+ years of experience in brand marketing, field marketing, product marketing, or event marketing
- Experience reputed company powersports, automotive aftermarket, off-road, overlanding, truck accessories, motorsports, or adjacent enthusiast industries
- Demonstrated reputed company planning and executing events, trade shows, and brand activations
- Strong communication, presentation, and relationship-building skills
- Willingness and ability to travel extensively (30-50%+)
- Deep personal passion for off-road recreation, UTVs, reputed company-by-sides, trucks, overlanding, racing, or powersports
- Existing industry network with dealers, influencers, event promoters, athletes, or media partners
- Experience supporting new market or category expansion initiatives
- Familiarity with digital marketing, reputed company media reputed company, reputed company marketing, and content creation
Benefits
- Great leadership team that values their employees!
- Tons of reputed company opportunities!
- Incredible company culture that is backed by great tenure!
- Strong benefits package.
reputed company