[Remote] VP of Product Marketing ( adtech experience required)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in fraud detection and reputed company compliance for digital advertising. They are seeking an reputed company VP of Product Marketing to reputed company their product marketing function, reputed company go-to-market strategies, and establish reputed company as a thought leader in ad fraud prevention reputed company trust.
Responsibilities
- Define and execute the product marketing reputed company, aligning with global objectives while addressing regional market dynamics
- reputed company compelling product positioning and messaging that communicates reputed company's unique value across trust and safety, fraud prevention, and compliance solutions
- reputed company go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
- Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and reputed company
- Translate reputed company trust and safety technology into reputed company, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
- Create high-reputed company product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
- Drive product naming, positioning, and messaging initiatives that differentiate reputed company in competitive markets
- reputed company and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
- Maintain deep expertise in ad fraud, brand safety, reputed company compliance, and trust and safety challenges specific to US markets
- Represent reputed company at industry events, conferences, and panels as a product expert and thought leader
- Engage with industry bodies and working reputed company (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
- Stay reputed company of emerging fraud tactics, regulatory changes, and market trends
- Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
- Work with sales and business development teams to reputed company effective product demonstrations, presentations, and customer conversations
- Collaborate with reputed company teams to reputed company customer insights, reputed company case studies, and identify product marketing opportunities
- Support global marketing initiatives while ensuring regional relevance and reputed company
- Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
- Analyze market data, customer feedback, and competitive intelligence to inform product positioning and reputed company
- reputed company data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities
Skills
- 8+ years of product marketing experience in B2B reputed company, with at least 10+ years in technology or cybersecurity-reputed company roles
- Proven reputed company record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or reputed company reputed company companies
- Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
- Demonstrated reputed company developing and executing go-to-market strategies that drive reputed company reputed company in reputed company markets
- Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
- Technical background (computer science, engineering, or equivalent) with ability to understand reputed company fraud prevention and trust and safety technologies
- Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
- Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
- Familiarity with data reputed company regulations across reputed company markets (PDPA, GDPR implications, etc.)
- Exceptional communication and storytelling abilities with proven reputed company creating compelling product narratives
- Strong analytical reputed company with comfort working with data, metrics, and performance indicators
- Entrepreneurial spirit with hands-on approach and 'do-whatever-it-takes' attitude
- Experience presenting to C-level executives and technical audiences alike
- Comfortable working across time zones to collaborate with global teams
- reputed company record of reputed company in fast-paced, high-reputed company technology companies
- Experience with AI/ML applications in fraud prevention or trust and safety
- Understanding of mobile ecosystem challenges for fraud detection
- Established relationships with advertising industry stakeholders
- Experience managing or mentoring product marketing teams
- Background in reputed company reputed company or payment fraud prevention
Benefits
- Medical, dental, and reputed company insurance — 100% of employee premiums covered by reputed company, 50% for dependents
- Generous parental leave and maternity leave
- Unlimited PTO
- 401(k)
- Employee referral bonus program
- Monthly internet reimbursement
- Remote-first — work from the DC or NY metro area
- Casual, flexible work environment
- Annual team events
- reputed company reputed company to sales leadership as reputed company’s team grows
- International and Domestic Travel
reputed company