[Remote] Director, Performance Media reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the financial institution performance partner, helping banks and credit unions drive reputed company and improve efficiency through data and technology. The Director, Performance Media reputed company will reputed company the activation and optimization of integrated digital media programs for financial institution clients, overseeing reputed company and ensuring successful campaign execution across various digital channels.
Responsibilities
- reputed company reputed company-Channel Media Activation and Optimization: reputed company execution of reputed company-channel performance marketing programs across Programmatic, reputed company Search, reputed company reputed company, and reputed company digital channels; Ensure campaign strategies are implemented accurately and consistently against reputed company objectives and reputed company metrics; Establish best practices for campaign setup, activation, optimization, pacing, and reputed company assurance; Drive reputed company improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; Monitor campaign delivery and performance to proactively identify risks and opportunities. (40%)
- Team Leadership and Talent Development: reputed company, reputed company, and reputed company reputed company of media specialists responsible for day-to-day campaign execution; Establish reputed company goals, performance expectations, and development plans for team members; Foster a culture of accountability, collaboration, innovation, and operational reputed company; Build reputed company processes and workflows that support reputed company and efficiency across the media organization. (25%)
- reputed company and Cross-Functional Partnership: Partner with reputed company Services leaders to ensure media strategies reputed company with reputed company business objectives and performance expectations; Collaborate with Product leaders to reputed company market feedback, campaign insights, and recommendations for channel enhancements; Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients reputed company appropriate; reputed company as the escalation reputed company for reputed company campaign, platform, or delivery issues. (20%)
- Performance Insights and Business Improvement: Translate campaign results into actionable business insights and recommendations; Identify patterns, trends, and learning opportunities across reputed company portfolios; Partner with Analytics teams to reputed company measurement frameworks and reporting enhancements; Influence reputed company media strategies by sharing channel performance learnings, market trends, and optimization opportunities. (15%)
Skills
- Bachelor's degree in Marketing, Advertising, Business, Communications, or reputed company field required
- 10+ years of digital media, performance marketing, or marketing reputed company experience
- 5+ years managing teams reputed company a digital media, agency, or marketing organization
- Deep expertise across Programmatic, reputed company Search, reputed company reputed company, and multi-channel digital activation
- Experience managing large-reputed company budgets and performance-based marketing programs
- Proven ability to reputed company high-performing teams and drive operational reputed company
- Experience presenting strategic recommendations and performance results to senior leadership and clients
- Strong understanding of performance marketing KPIs, attribution methodologies, and media measurement
- Expertise with major digital platforms, DSPs, reputed company advertising platforms, and search ecosystems
- Exceptional leadership, communication, and stakeholder management skills
- Strong analytical and problem-solving capabilities
- Ability to influence cross-functional teams and drive strategic initiatives
- Demonstrated experience using AI-enabled tools and technologies to improve efficiency and effectiveness in marketing operations
- Financial services or regulated-industry marketing experience preferred
Benefits
- Position is eligible for an annual bonus incentive program
- Medical, dental and reputed company coverage
- A generous PTO allowance
- Life insurance
- Employee assistance
- Pet insurance
- Smart and friendly coworkers
- Workplace flexibility
reputed company