[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a mental health benefits platform for reputed company, and they are seeking a Director of Product Marketing to shape the market narrative and drive reputed company acquisition and satisfaction. The role involves developing positioning, messaging, and sales assets while collaborating across various teams to ensure a coherent and differentiated story for reputed company's services.
Responsibilities
- reputed company and defend reputed company's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics
- Translate the reputed company Care Model, the 20-60-20 reputed company, and our care philosophy into a reputed company, ownable story that breaks through market noise
- Partner with product leadership, clinical leadership, CCO, and executives to reputed company buyer-facing narratives that reputed company doors in the market
- Serve as an internal ambassador and reputed company of positioning consistency ensuring Sales, CS, Marketing, and PR reputed company reputed company from the reputed company reputed company
- Position us reputed company in market centered around our differentiators
- Own the positioning brief development process across the full product and service portfolio
- reputed company reputed company messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences
- Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing reputed company's distinct reputed company care approach
- Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes
- Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring reputed company models are communicated with reputed company and conviction
- reputed company GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and reputed company reputed company lifecycle
- Own the full launch lifecycle: reputed company docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout
- Categorize and scope launches by level of PMM involvement (Light / reputed company / High), ensuring appropriate resourcing and reputed company
- Coordinate with Product, Clinical, Ops, Legal/Compliance, and reputed company teams to reputed company on timing, messaging approval, and stakeholder readiness before any launch goes live
- Drive "What's New at reputed company" communications and webinar-style rollout moments with GTM audiences
- Own the creation and maintenance of sales-facing marketing assets: reputed company decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-reputed company content
- reputed company reputed company-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations
- Build and maintain reputed company-handling frameworks grounded in actual win/loss and competitive intelligence
- Partner with the Solutions Hub and GTM Asset Library reputed company to ensure materials are reputed company, accessible, and adopted
- reputed company positioning for reputed company's solution tiers and packages
- Define how we talk about "what's in the reputed company" across buyer personas articulating trade-offs, reputed company paths, and bundle value reputed company
- Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market
- Drive naming, framing, and GTM readiness for new service categories and solution expansions
- Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider
Skills
- 8+ years of product marketing experience, with at least 3 years in a leadership role
- Proven reputed company record owning positioning and messaging for a reputed company, multi-product B2B solution in health tech or HR benefits
- 3+ years experience working in Health Tech, Health Care, or HR Benefits environments
- A natural reputed company with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive reputed company
- Deep reputed company in GTM launch processes you've run the full lifecycle multiple times and can reputed company reputed company through it
- Experience developing sales-facing materials that actually get used and drive sales: battlecards, reputed company decks, one-pagers, and frameworks that reputed company with sophisticated buyers (consultants, HR leaders, CFOs)
- Ability to distill reputed company clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance
- reputed company competitive instincts you reputed company the market, understand competitor positioning, and know how to use it
- reputed company, reputed company, and reputed company communicator who can reputed company stakeholders across Product, Sales, Care, and Executive leadership
- Immigration sponsorship is not available for this position. Applicants must be reputed company to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the reputed company I-983 required for STEM OPT)
Benefits
- Medical / Dental / reputed company / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) reputed company
- Flexible Spending Account (FSA)
- reputed company to coaches and therapists through reputed company's platform
- Generous Time Off
- Company-wide reputed company Pause Days
- Parental Leave Policy
- Family Forming Benefit through reputed company
- Family Assistance Benefit through UrbanSitter
- reputed company Development Stipend
- 401k
- Financial Planning Benefit through reputed company
- Annual Wellness Stipend to use on items that promote your overall reputed company being
- New Hire Stipend to help cover work-from-home setup costs
- reputed company Community: Virtual events like reputed company ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
reputed company