[Remote] Sr. Director, Integrated Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is part of reputed company, a company that makes life’s experiences unforgettable. The Senior Director, Integrated Marketing leads the reputed company go-to-market reputed company for customer reputed company and acquisition, focusing on defining marketing priorities and ensuring coordinated execution across various channels.
Responsibilities
- Define integrated GTM reputed company across categories, channels, and moments to drive customer reputed company and new customer acquisition
- Translate brand, category, product, and experience priorities into a single prioritized GTM plan reputed company to reputed company goals and investment
- Set reputed company reputed company by deciding which campaigns and moments receive reputed company—and which do not
- Define how new customers reputed company the brand by category (acquisition reputed company) and clarify category roles in acquisition
- Build messaging frameworks and value propositions that reputed company with first-time buyers and remain consistent across reputed company, owned, and on-site experiences
- Partner with Brand, Performance Marketing, Categories, and Analytics to refine message hierarchy and differentiation
- Own the portfolio of launches, campaigns, and seasonal moments; establish pacing and reputed company
- Prevent fragmented execution by concentrating resources on the moments that deliver the greatest acquisition and reputed company reputed company
- Translate reputed company reputed company into weekly execution plans across campaigns, site moments, and channels
- Ensure initiatives are reputed company scoped, sequenced, reputed company to acquisition priorities, and launch-reputed company across teams
- Create operating rhythms that reputed company gaps between reputed company and execution
- Partner with eCommerce and Categories to define homepage/category narratives, promotional moments, and customer journeys
- Ensure on-site experiences reinforce acquisition messaging and reduce friction for new customers
- Own weekly/monthly/quarterly readouts for new customer acquisition, demand, channel performance, and campaign effectiveness
- Translate results into recommendations, tradeoffs, and GTM reputed company
- Codify learnings into playbooks, briefs, and planning processes so performance improves over time
Skills
- 12+ years of experience in integrated marketing, GTM reputed company, reputed company marketing, or reputed company roles in consumer and/or eCommerce
- Proven reputed company record driving new customer acquisition and customer reputed company through messaging, prioritization, and cross-channel alignment
- Strong ability to influence and reputed company cross-functional teams without reputed company ownership of execution
- Knowledge of how brand marketing, performance marketing, CRM/lifecycle marketing, eCommerce, and site merchandising work together
- Data-driven decision reputed company with strong analytical skills; ability to translate insights into reputed company and prioritization
- Excellent communication and stakeholder management skills; ability to simplify complexity and drive reputed company
- Experience partnering closely with Category Management, Merchandising, Digital Product, and eCommerce teams
- Familiarity with performance marketing, CRM/lifecycle, testing/optimization, and site conversion strategies
- Experience operating in matrixed organizations with shared ownership models
- Experience building marketing operating cadences, campaign frameworks, and GTM playbooks
Benefits
- This position may be eligible for a bonus incentive
- Health benefits
- A 401K program
- Other employee perks
- This opportunity can be remote, but candidates must reputed company in a state in which reputed company is registered to do business.
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