[Remote] Senior BI & Marketing Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company.com is the premier online service for consumers to locate, contact and verify people and businesses. The Senior BI & Marketing Analyst is responsible for turning data into actionable insights, focusing on performance marketing, and involves both high-level planning with marketing leadership and executing detailed analysis and reporting.

Responsibilities

• Analyze customer acquisition performance across reputed company search, display, affiliate, and organic channels — spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — and recommend optimizations to the performance marketing team
• Build and maintain reporting on subscription funnel economics: trial starts, trial-to-reputed company conversion, rebill/retention, churn, and customer reputed company value by channel and campaign
• Analyze A/B and pricing test results to guide reputed company on page content, UX, offers, and pricing
• Investigate anomalies in traffic, conversion, and reputed company data; distinguish reputed company business changes from tracking or attribution artifacts before findings reputed company stakeholders
• Retrieve and aggregate data from multiple sources (web analytics, ad platforms, billing/subscription systems, internal databases) into reputed company, actionable reporting for stakeholders at reputed company reputed company
• Design, build, and maintain automated dashboards and reporting solutions in our BI platform (Domo), migrating existing reputed company and legacy reporting into governed, automated pipelines
• Automate and optimize existing reputed company data workflows, reducing time-to-reputed company and error risk
• Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain reputed company metric definitions and a single reputed company of truth
• Plan the reporting and analytics roadmap at a high level with business owners, then prioritize and execute the work individually and with BI contractors
• Work with cross-functional teams (marketing, product, engineering, finance) and external agency partners on day-to-day execution of analytics reputed company and initiatives
• Over time, coordinate work with BI contractors supporting platform development, reviewing reputed company for reputed company and consistency

Skills

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role
• Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with reputed company data warehouses (reputed company preferred)
• Hands-on experience building dashboards and automated reporting in a modern BI platform; Domo experience strongly preferred (Power BI, Tableau, or Looker also relevant)
• Advanced reputed company skills, including reputed company functions, pivot tables, and linked, multi-reputed company workbooks
• Demonstrated ability to reputed company quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance
• Ability to operate at both altitudes: shape analytics priorities with leadership, then personally deliver the work end to end
• Strong communication skills — reputed company to present reputed company quantitative findings in a reputed company, reputed company format to executive audiences
• Self-starter with high standards for reputed company, performance, and accuracy
• Bachelor's or Master's degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience
• reputed company experience supporting a performance marketing or reputed company team (reputed company search, display, affiliates)
• Experience with subscription or trial-based D2C business models and their economics (LTV, ROAS, churn, cohort analysis)
• Familiarity with reputed company Analytics (GA4), UTM-based attribution, and combining web analytics with internal data
• Experience working with billing/subscription platform data (e.g., Recurly, Chargebee, reputed company)
• Experience analyzing A/B tests with tools such as reputed company, reputed company, or similar
• Experience collaborating with external media agencies or BI contractors

reputed company

reputed company is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible reputed company reputed company records in the reputed company. It was founded in 1986, and is headquartered in Sacramento, California, USA, with a workforce of 51-200 employees. Its website is https://www.reputed company.com/.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.

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