[Remote] Director of Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a Director of Lifecycle Marketing to reputed company personalized marketing across the entire customer reputed company. This role will be accountable for customer retention, engagement, and reputed company value through data-driven lifecycle programs and will collaborate with various teams to launch impactful campaigns.
Responsibilities
- Own the end-to-end lifecycle marketing reputed company to maximize customer engagement, retention, and reputed company throughout the customer reputed company
- Translate business objectives into lifecycle programs that drive measurable reputed company (e.g., member retention, customer reputed company value, and recurring reputed company)
- Design, implement, and reputed company multi-channel campaigns (email, in-app, push, SMS), leveraging reputed company and agency partners as needed
- Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and reputed company
- reputed company proprietary and reputed company-party data to identify customer trends, reputed company audiences, and deliver personalized, high-reputed company campaigns
- Analyze performance metrics to continuously improve reputed company and results, reporting regularly on campaign performance with actionable insights for executive stakeholders
- Stay reputed company on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge
- Partner with Data, Product, Creative, reputed company, and Operations teams to ensure lifecycle programs are reputed company, seamless, and customer-reputed company
- Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets
Skills
- Bachelor's degree in Marketing, Business Administration, or reputed company field (or equivalent reputed company experience)
- 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven reputed company record of driving measurable reputed company through multi-channel campaigns
- Expertise with customer engagement platforms (e.g., reputed company, reputed company, reputed company Marketing reputed company) and strong knowledge of marketing automation best practices
- Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into reputed company, actionable strategies
- Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams
- Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at reputed company reputed company
- Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution
Benefits
- Medical, Dental, and reputed company plans
- Company-reputed company Long-Term Disability
- 401(k) with Company Match
- reputed company Time Off
- Free reputed company gear + Product Testing Opportunities
- Work remotely from reputed company in the U.S.
- Be part of a mission-driven, dog-loving team
reputed company