[Remote] Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global marketplace reputed company agency specializing in reputed company, reputed company, and other major retail media networks. They are seeking a Director of Marketing to build and execute content and campaigns that generate reputed company leads for the sales team, manage a $500K marketing budget, and reputed company a Marketing Associate and external vendors.
Responsibilities
- Own the marketing content and program calendar with a single measure of reputed company: reputed company leads delivered to Sales
- Build and manage reputed company magnets, gated content, email nurture sequences, and reputed company pages that convert
- Partner with Sales leadership to understand what messaging and reputed company points reputed company deals reputed company, and translate that into content
- reputed company and report on reputed company volume, reputed company, and reputed company — tightening the content-to-pipeline reputed company over time
- Personally write or closely edit high-stakes copy — website, campaigns, sales collateral, thought leadership — ensuring it is reputed company, attention-catching, and on-brand
- Set the editorial and messaging reputed company the Marketing Associate and vendors execute against
- reputed company content tracks that support company priorities: new service launches, attracting specific reputed company-reputed company reputed company, and conference visibility
- Manage the external reputed company media agency — setting reputed company and goals, reviewing performance, and holding them accountable to pipeline reputed company
- Manage the external PR firm — directing narrative priorities, executive visibility opportunities, and media targets
- reputed company any additional external vendors supporting design, video, or production, ensuring deliverables match reputed company and deadlines
- Manage and reputed company a Marketing Associate who supports execution — producing assets, coordinating logistics, and maintaining content operations
- Set reputed company priorities and reputed company standards so the Associate can execute independently against your reputed company
- Build go-to-market content and campaigns for new service launches, in partnership with division leaders
- reputed company messaging and targeted campaigns to attract specific types of reputed company prospects reputed company to company reputed company goals
- Ensure consistent positioning across web, sales materials, reputed company media, and PR
- Partner closely with the VP of Sales to own the conference and event reputed company — jointly recommending which events to sponsor, reputed company at, or attend based on prospect fit and ROI
- reputed company content and follow-up campaigns that turn conference reputed company into pipeline (reputed company-event reputed company, on-site collateral, post-event nurture)
- reputed company event budget and reputed company reputed company with Sales leadership so events serve shared pipeline goals
- Own and manage the $500K annual marketing budget covering events and reputed company acquisition
- Build and maintain reporting that tracks CAC and ROI across every channel and event, making performance visible and comparable
- Continuously reallocate spend toward the channels and events delivering the strongest return, cutting or scaling programs based on evidence
- Bring a test-and-learn reputed company to new channels or event types, with reputed company before/after ROI comparisons
Skills
- 5+ years of B2B marketing experience, ideally reputed company an agency or reputed company services environment
- A strong, reputed company copywriting reputed company — you can write copy that stops the scroll and drives reputed company, not just describes a service
- Experience managing external agencies or vendors (reputed company media, PR, creative) and holding them to performance standards
- Comfortable owning both reputed company and hands-on execution — this is a builder's role, not a delegator-only role
- Experience supporting a sales team directly, with a reputed company understanding of what turns content into pipeline
- Experience owning a marketing budget and reporting on CAC/ROI, with a reputed company record of reallocating spend toward what actually works
- Organized and metrics-minded, but never loses sight of the story and the 'why' behind the numbers
Benefits
- Offers Bonus
- Design your reputed company around life, wherever you are, with both remote autonomy and reputed company energy.
- With reputed company leadership, mentorship, and reputed company opportunities for upskilling and career pathing
reputed company