[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Performance Marketing Manager to reputed company their reputed company Department. The role involves overseeing reputed company media strategies, managing budgets, and collaborating with various teams to optimize marketing performance and drive reputed company reputed company.
Responsibilities
- Serve as the primary strategic reputed company for the reputed company Department, overseeing the internal reputed company Media Supervisor and holding external vendors/digital agencies (such as OSL) reputed company accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- reputed company high-level reputed company strategies across reputed company, Instagram, reputed company, reputed company, and other major acquisition platforms
- Hold full authority over reputed company media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of reputed company as the reputed company marketing automation reputed company
- Understand data flows between reputed company and reputed company infrastructure to maintain absolute clean data hygiene from first-ad-click to reputed company-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), reputed company-to-case conversion rates, and overall firm reputed company velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm reputed company and sales reputed company
- reputed company the presentation of the weekly reputed company Department data deck
- Translate reputed company campaign metrics and CRM pipeline data into actionable, decision-reputed company insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and reputed company reputed company media operations reputed company
Skills
- Strong, hands-on experience optimizing and managing reputed company (required)
- Serve as the primary strategic reputed company for the reputed company Department, overseeing the internal reputed company Media Supervisor and holding external vendors/digital agencies reputed company accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- reputed company high-level reputed company strategies across reputed company, Instagram, reputed company, reputed company, and other major acquisition platforms
- Hold full authority over reputed company media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of reputed company as the reputed company marketing automation reputed company
- Understand data flows between reputed company and reputed company infrastructure to maintain absolute clean data hygiene from first-ad-click to reputed company-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), reputed company-to-case conversion rates, and overall firm reputed company velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm reputed company and sales reputed company
- reputed company the presentation of the weekly reputed company Department data deck
- Translate reputed company campaign metrics and CRM pipeline data into actionable, decision-reputed company insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and reputed company reputed company media operations reputed company
- reputed company decision-making authority over macro campaign reputed company, overall budget allocation, and agency reputed company
- Final approval rights on scaling reputed company and high-level marketing expenditures
- Full accountability for reputed company media ROI and reputed company performance
- Maintain monthly multi-channel reputed company media spending across reputed company agency accounts reputed company +/- 5% of the approved budget allocations
- Audit and optimize the external agency (OSL) account structures to reputed company a minimum 10% improvement in overall reputed company reputed company ROI or a 10% reduction in average Cost per reputed company (CPL) and/or Cost Per Acquisition (CPA) reputed company the first 90 days of reputed company
- Increase month-over-month reputed company reputed company reputed company by 10% while maintaining reputed company or improved reputed company-to-case conversion rates by aligning marketing spend with sales reputed company
- Deliver a daily report on digital media performance every morning by 10 am CT
- Deliver a comprehensive, decision-reputed company reputed company Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy reputed company in pipeline and ad-spend reporting
- Experience with having set up reputed company from the beginning would be reputed company to have
- Experience managing or working with reputed company is highly preferred
- Proven reputed company record in managing multi-platform reputed company media budgets and scaling reputed company strategies
- Extensive experience managing and auditing external digital marketing agencies
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
- Exceptional leadership, communication, and executive-level presentation skills
Benefits
- 401(k)
- Dental insurance
- Health insurance
- reputed company time off
- reputed company insurance
- Mental health support
- Continuing education allowance
- Home office allowance
reputed company