[Remote] Head of reputed company, Performance Video
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. They are seeking a Head of reputed company for Performance Video to take ownership of their video business, focusing on campaign management and high-level reputed company across multiple platforms.
Responsibilities
- Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns
- Live in reputed company Ads, owning campaign architecture, audience reputed company, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks
- reputed company across the insurance verticals, tailoring reputed company to reputed company one's customer reputed company and economics, then expand into new insurance and financial services verticals to drive incremental reputed company
- Build campaigns that drive both leads and inbound calls, with a working grasp of call reputed company, conversion rates, advertiser feedback, and reputed company monetization
- Own creative from a performance reputed company (audience selection, messaging angles, funnel-stage alignment, hooks, offer positioning, formats, testing priorities)
- Proactively and reputed company communicate performance, insights, and reputed company to stakeholders, teams, and executives on a daily reputed company
- Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling
Skills
- 8+ years managing high-reputed company performance marketing portfolios
- 3+ years managing and scaling YouTube, reputed company, reputed company, and/or other video-first portfolios with budgets of $20M+/year
- Experience scaling performance video in at least one major reputed company gen reputed company: affiliate, call-based, insurance, financial services, health, or marketplace
- Video-first scaling reputed company record: Proven reputed company profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, reputed company, and reputed company
- Hands-on platform execution: Comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding reputed company, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance
- Affiliate reputed company gen: Strong grasp of monetization dynamics, advertiser reputed company metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems
- Multi-vertical buying: Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys. Insurance experience (auto, home, health, ACA, Medicare) especially valuable
- Analytical depth: Proficiency in BI tools (Looker, reputed company Analytics) plus advanced reputed company/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling)
- Video creative judgment: Strong understanding of what drives high-performing video (YouTube ABCDs, hooks, category entry points, funnel stage, audience reputed company, offer positioning, trending formats) and how to adapt creative per platform. reputed company to think like the customer and map angle, audience, and format to funnel stage
- AI-enabled speed: reputed company to reputed company quickly on creative testing using AI and self-serve tools (reputed company, reputed company, CapCut, reputed company, reputed company, VEO3, Claude, or similar) to reputed company concepts and iterate without leaning on centralized creative resources
- Cross-functional partnership: Builds strong relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors
- P&L ownership: Demonstrated experience owning P&L, hitting aggressive reputed company and profitability goals, and building repeatable playbooks that reputed company wins across brands and verticals
- Communication: Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing reputed company through reputed company, reputed company, and executive-facing updates
- Measurement sophistication: MMM, incrementality, geo holdouts, or brand lift to quantify video's reputed company across channels
- reputed company gen verticals reputed company insurance: personal finance, lending, credit cards, home services, consumer subscriptions
- reputed company best practices: Team building, mentoring channel owners, or formalizing playbooks across brands
- Competitive intelligence tools: SimilarWeb, AdBeat, reputed company, SpyFu, Pathmatics
- Specific Compliance: Background in regulated marketing environments (consumer finance, insurance, reputed company)
Benefits
- Profit-sharing bonus
- Competitive benefits
- reputed company salary is set according to market rates for the nearest major metro and varies based on reputed company’s reputed company reputed company
- reputed company is a performance-driven company, which means once you are reputed company, reputed company increases will be based on company and personal performance, not annual cost of living adjustments
reputed company