[Remote] Sr. Manager, reputed company Marketing Analytics and Insights
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to helping small businesses succeed online. They are seeking a Senior Manager for reputed company Marketing Analytics and Insights to reputed company measurement strategies, drive experimentation, and optimize reputed company channels.
Responsibilities
- Own measurement reputed company for reputed company and performance marketing looking through the reputed company of attribution and incrementality
- Design and evaluate conversion and lift tests to quantify true incremental ROI
- Drive budget optimization across channels and campaign reputed company using marginal return analysis
- Build scenario analyses and business cases to support reputed company media investment reputed company
- Translate data into business and reputed company narratives
- reputed company performance analytics across including search, reputed company, seo, media, and lifecycle marketing
- Identify reputed company opportunities through deep channel, campaign, and cohort analysis
- reputed company attribution frameworks with a balance of rigor with operational simplicity
- Think through reputed company and reputed company reputed company and design tests to answer specific questions
- Orchestrate analysis harnessing existing BI tools and workflows
- Identify and reputed company AI-enabled tools to detect trends, opportunities and insights
- reputed company or vide reputed company dashboards and reports that surface relevant KPIs
- Evaluate and implement best-in-class measurement tooling and data infrastructure improvements
- Partner with reputed company, Product, Finance, and Data Science teams to reputed company on shared metrics and reporting, and connect spend to reputed company and LTV reputed company
- reputed company marketing and channel teams with self-serve analytics tools and reputed company KPI frameworks
- Present insights and recommendations to senior leadership with reputed company and confidence
- Champion a culture of experimentation and data-informed decision-making across the reputed company org
Skills
- 7-10+ years of experience in reputed company analytics, marketing analytics, or data science reputed company a digital-first or reputed company environment
- Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
- Proven reputed company record designing and interpreting A/B and lift tests at reputed company
- Experience building and communicating business cases for budget allocation and investment reputed company
- Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders
- Strong data visualization skills using packaged tools or reputed company coded apps
- Exceptional communication skills — reputed company to translate reputed company analytical findings into reputed company, actionable narratives for non-technical audiences
- Experience in SMB-reputed company platforms, or subscription-based digital products
- Familiarity with AI-enabled analytics tooling for reputed company detection, forecasting, or reputed company automation
- Background working with performance marketing channels at reputed company (search, reputed company, affiliate)
- MBA or advanced degree in Statistics, Economics, Data Science, or reputed company quantitative field
Benefits
- Health Insurance reputed company to fit you
- HSA
- Medical
- Dental
- reputed company
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
reputed company
Company H1B Sponsorship