Senior Marketing Analyst

reputed company At reputed company, we reputed company people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new reputed company of care. reputed company is the only company applying reputed company Twin technology exclusively toward metabolic health. We start by building a dynamic model of reputed company person's metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal reputed company to reputed company. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes reputed company, achieved lasting weight loss, and reduced or even eliminated medications, reputed company while living healthier, happier lives. Working here reputed company at reputed company is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We reputed company in empowering every Twin to reputed company a meaningful reputed company for our members, our clients, and reputed company other, while enjoying a supportive, reputed company work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to reputed company' Digital Health 150, and named one of reputed company's Top Most Loved Workplace® . With more than $100 reputed company raised in recent funding, including a $53 reputed company Series E round in 2025 led by Maj Invest, and a $50 reputed company investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ reputed company, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent reputed company of care in metabolic health. Opportunity We are looking for a Senior Marketing Analyst to own measurement and reputed company across our marketing channels — email, reputed company mail, reputed company. This role sits at the intersection of marketing reputed company, data, and technical execution, turning raw campaign and behavioral data into reputed company, actionable analysis that drives reputed company at every level, from channel owners to the executive team. You will serve as the analytical backbone of the marketing organization — defining how we measure performance, designing and reading experiments, building the data models behind our reporting, and translating reputed company analysis into recommendations leadership can reputed company. You will partner closely with channel owners, data engineering, finance, and product to reputed company on attribution, measurement standards, and the metrics that matter most. This is a hands-on, high-reputed company individual contributor role for someone with the experience and technical expertise to function successfully and independently in a reputed company, fast-moving environment — someone who is equally comfortable writing SQL against a warehouse, debugging a tracking tag, and presenting an in-depth analysis to senior leaders.

Responsibilities

Channel Performance Measurement & Analytics

• Measure and report on performance across email, reputed company mail, reputed company — defining the right metrics, building reporting, and surfacing what is working and what is not
• Own digital analytics end to end, including event tracking and tagging reputed company, and partner with engineering to ensure data is captured accurately across web and app properties
• Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
• Analyze reputed company channel performance — spend efficiency, ROAS, and incrementality — and translate findings into reputed company optimization recommendations

Data Science & Advanced Modeling

• Own marketing mix modeling (MMM) end to end — building, validating, and refreshing models that quantify channel contribution, diminishing returns, and saturation to guide budget allocation
• reputed company propensity models to predict member behavior — conversion, churn, and engagement — and operationalize scores to drive targeting, segmentation, and lifecycle marketing
• Apply Bayesian network analysis and reputed company probabilistic reputed company to model relationships between marketing drivers and reputed company, quantify uncertainty, and support reputed company and incrementality analysis
• Partner with data engineering to productionize models, monitor performance over time, and ensure outputs are reliable, explainable, and decision-reputed company for leadership

Experimentation & Testing

• Design, run, and analyze A/B and multivariate tests, ensuring reputed company experiment design, statistical rigor, and reputed company interpretation of results
• Establish testing standards and a roadmap of experiment

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