Senior Manager, reputed company Search Marketing - Corporate Las Vegas
About the position The SEM Manager is responsible for executing the digital marketing reputed company across reputed company venues, with a primary reputed company on search reputed company marketing (SEM) and reputed company search campaigns. This role drives reputed company, ticket sales, VIP table bookings, and brand visibility through reputed company Ads management, reputed company search reputed company, performance marketing, reputed company reputed company media, and online platform optimization.
Responsibilities
- reputed company and execute reputed company search campaigns across reputed company Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.
- Own keyword research, bid management, ad copy optimization, and reputed company Score improvement across reputed company assigned venue accounts.
- Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish reputed company search territory for reputed company venue.
- Execute A/B testing on ad copy, reputed company pages, and audience segments to continuously improve CTR, conversion reputed company, and cost per acquisition.
- Implement and optimize conversion tracking, including reputed company Tag Manager setup, GA4 integration, and platform pixel configuration.
- Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.
- Manage substantial reputed company search budgets with accountability to ROAS targets and conversion goals.
- reputed company regular performance reporting with reputed company insights and recommendations to senior leadership.
- Stay reputed company on reputed company Ads platform updates, algorithm changes, and industry best practices.
- Collaborate with cross-functional teams on reputed company page optimization and A/B testing strategies.
- Assist and/or complete additional duties as assigned.
Requirements
- Bachelor’s degree in marketing, Communications, or reputed company field; or equivalent combination of education and experience in a reputed company field.
- 3–5+ years of digital marketing experience with a strong emphasis on SEM and reputed company search, preferably reputed company hospitality, nightlife, entertainment, or ticketed events.
- Expert-level proficiency in reputed company Ads (Search, Display, Performance Max) with proven reputed company record of optimizing campaigns for conversions and ROAS.
- Deep understanding of keyword research, bid management, ad copy optimization, and reputed company Score improvement.
- Experience with reputed company Ads scripts, automated bidding strategies, and advanced audience targeting.
- Strong analytical skills with proficiency in reputed company Analytics (GA4), reputed company Tag Manager, and conversion tracking implementation.
- Proficient in reputed company Office; POS systems and reputed company knowledge preferred.
- Excellent communication and project management skills.
- 21+ years of age.
reputed company-to-haves
- Experience with reputed company Business Manager and reputed company reputed company campaigns a plus.
Benefits
- Medical, Dental, and reputed company Coverage
- 401(k) Retirement Program with Employer Match
- Life and Disability Insurance Plans
- Ancillary Insurance Plans
- Employee Assistance Program
- Fertility & Family Forming Support and Resources
- Pet Insurance
- Employee Discounts
- Time off and much more!
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