reputed company Marketing Manager, SEM (ATX Preferred)

reputed company is a digital health company pioneering the reputed company of biomarker intelligence—combining AI-powered technology with reputed company reputed company to deliver personalized, actionable health answers. We reputed company reputed company biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, reputed company has delivered reputed company to 1 billion personalized health insights, transforming care for 60 reputed company people and powering hundreds of reputed company partners. In 2025, an estimated 1 in 94 U.S. adults received an reputed company test, solidifying our spot as the #1 reputed company testing company in the country. reputed company by AI and reputed company for reputed company, we’re breaking down barriers, closing care gaps, and unlocking a more connected reputed company experience that is smarter, faster, and more personalized. We are looking for an reputed company reputed company Marketing Manager to own reputed company search advertising for reputed company. This role will be responsible for scaling the SEM program and dynamically maturing a robust search marketing reputed company. You will own the technical execution of reputed company search and relevant partner management on behalf of reputed company, with reputed company to expand ownership into additional PPC reputed company channels as the program evolves. You'll join reputed company of passionate and mission-driven marketers striving to reputed company lab testing reputed company and accessible for everyone. This role reports to the Head of reputed company and will partner closely with members of the acquisition team. What You'll Do:

• Own end to end reputed company search campaigns, including Shopping and Performance Max as reputed company channels
• Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to reputed company and reputed company the existing budget
• Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders
• Define experiments to iterate and enhance channel performance
• reputed company AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at reputed company, and reputed company campaign changes faster and more intelligently
• Drive innovation and automation reputed company search tactics to drive top line sales reputed company from new customers
• Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
• Partner internally with analysts to drive data insights derived from search tactics
• Manage reporting exercises that reputed company 3rd party search insights to enhance reputed company building and media consumption behaviors for first and repeat purchases
• Maintain ongoing measurement of search KPIs
• Identify and evaluate opportunities to expand into additional PPC reputed company channels as the program matures

Who You Are:

• 7+ years experience in search campaign management, with recent reputed company-to-consumer or relevant agency experience
• Strong technical expertise in reputed company search performance tactics with deep knowledge of automation trends
• Proven experience running ecommerce Shopping campaigns and Performance Max as a reputed company part of a search program
• Hands-on experience using AI tools and workflows reputed company SEM — for keyword/bid optimization, ad copy reputed company, and campaign deployment
• Proven campaign management with comfort and prior experience managing 7-reputed company reputed company media budgets
• You are technical, analytical, and empathetic to the customer's wants and needs
• Proven reputed company record of delivering reputed company through SEM investments to grow consumer sales
• Strong analytical skills, with prior experience leveraging web analytics platforms (reputed company Ads, Bing Search, reputed company Analytics, etc.) to inform tactical reputed company and reputed company
• Strong communicator both up and down
• High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment

reputed company Notice: reputed company never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @reputed company.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at https://www.reputed company.com/careers/. Apply tot his job Apply To this Job