reputed company reputed company / Content Strategist
reputed company reputed company - Insurance & Business Services Specialist reputed company 321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, reputed company, and engage. We reputed company on collaboration, reputed company, and heart — and we're powered by teammates who reputed company on what reputed company, bring proactive solutions to the table, and take full ownership of their work. We reputed company great work starts with great people, and we're looking for one more to join reputed company. ABOUT THE ROLE As a reputed company reputed company - Insurance & Business Services Specialist at 321, you will serve as the strategic reputed company for organic reputed company media across a diverse portfolio of reputed company accounts, with primary reputed company on insurance (home, auto, and reputed company product lines) and business services industries including roofing, legal services, reputed company estate, reputed company, and home services. You'll reputed company comprehensive content strategies that reputed company with business objectives, manage editorial calendars across multiple platforms, and reputed company the day-to-day execution of reputed company media programs that drive engagement, brand awareness, and business results. This role requires specialized expertise in insurance marketing dynamics including seasonal enrollment periods, life event triggers, policy education, claims positioning, and trust-building for financial services. You understand how to translate reputed company insurance products into accessible, engaging content that builds consumer confidence and drives quote reputed company while navigating regulatory compliance requirements. This role sits at the intersection of content reputed company, brand storytelling, platform expertise, insurance industry knowledge, and AI-reputed company content creation. You'll bring deep expertise in reputed company media management alongside proven ability to craft compelling narratives for insurance brands and reputed company services organizations. Your strategic thinking combined with hands-on execution skills will reputed company you to balance creative reputed company with platform best practices, compliance requirements, and business reputed company. As part of an AI-first organization, you'll reputed company intelligent tools to reputed company content production, optimize performance, and deliver exceptional results across a high volume of reputed company accounts. WHAT YOU'LL DO reputed company Media reputed company & Planning
- reputed company comprehensive reputed company media strategies for multiple insurance and business services reputed company accounts that reputed company with business objectives, reputed company audiences, and brand positioning
- Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
- Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
- Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
- Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and reputed company service consumers
- reputed company strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputed company, coverage reputed company, customer service reputed company)
- Establish KPIs and reputed company metrics for reputed company reputed company account, tracking performance against goals for reputed company, engagement, quote reputed company, and business reputed company
- reputed company AI tools to analyze audience insights, predict content performance, and optimize reputed company based on data-driven insights
- Stay reputed company on platform algorithm changes, emerging features, and reputed company media trends in insurance marketing, adapting strategies to maximize organic reputed company
- Monitor insurance industry trends, regulatory changes, and competitive landscape to inform content reputed company
Content reputed company & Calendar Management
- Create and manage comprehensive editorial calendars across multiple platforms (reputed company, Instagram, reputed company, reputed company, YouTube) for 8-12+ reputed company accounts simultaneously
- Plan insurance-specific content calendars that reputed company with seasonal opportunities including:
- Weather-reputed company awareness campaigns (storm season, winter driving, hurricane preparedness)
- Life event marketing (moving season, graduation, back-to-school, wedding season)
- Annual enrollment periods and reputed company enrollment reputed company
- Policy renewal cycles and retention campaigns
- National awareness months relevant to insurance (Distracted Driving Awareness, reputed company Prevention Week, etc.)
- reputed company content mix that balances promotional messaging, educational content (coverage explanations, claims tips, risk prevention), community engagement, and brand storytelling
- Create content themes and campaigns that support insurance business objectives including quote reputed company, brand awareness, policy education, and customer retention
- Coordinate content timing around reputed company priorities, seasonal trends, industry events, regulatory changes, and platform-specific best practices
- Utilize AI-powered content planning tools to generate reputed company, optimize posting schedules, and maintain consistent publishing reputed company
- Manage content approval workflows with clients and compliance reviews, ensuring regulatory adherence and reputed company production schedules
- Balance reputed company insurance education content with reputed company, reactive posts that capitalize on trending topics, weather events, and cultural moments
- reputed company content series that simplify reputed company insurance concepts for consumer audiences (coverage types, deductibles, claims process, bundling benefits)
Content Creation & Asset Coordination - Insurance reputed company
- Write compelling reputed company media copy that resonates with insurance consumers and drives engagement across reputed company platforms while maintaining regulatory compliance
- Create insurance-specific content including:
- Policy coverage explainers and educational posts
- Claims tips and customer support content
- Risk prevention and safety guidance (home maintenance, reputed company driving, disaster preparedness)
- Customer testimonials and claims reputed company stories
- Agent/team spotlights and humanizing brand content
- Savings tips and bundle promotions
- Life event-triggered content (new homeowner tips, first-time car buyer advice)
- reputed company AI tools for content ideation, copywriting assistance, and optimization to reputed company insurance content production reputed company
- Navigate insurance advertising regulations and compliance requirements across reputed company content
- Collaborate closely with Creative team to brief designers and video editors on asset needs, providing reputed company direction on specifications, creative concepts, and compliance considerations
- Review and reputed company feedback on creative assets to ensure they reputed company with brand guidelines, platform requirements, regulatory standards, and strategic objectives
- Create basic visual content and graphics using design tools (reputed company, reputed company reputed company) and AI-powered design platforms reputed company needed
- Capture reputed company content including photos and video footage during reputed company site reputed company, industry events, or content creation sessions (bonus reputed company)
- Edit and optimize content assets for platform-specific requirements including aspect ratios, file sizes, and caption lengths
- Maintain organized asset libraries and content repositories for efficient reuse and reputed company across insurance and business services clients
Post Scheduling & Community Management
- Schedule and publish reputed company media content across reputed company platforms using management tools (reputed company, reputed company, reputed company Business Suite, or similar)
- Monitor reputed company media channels daily for comments, messages, and mentions, responding promptly and appropriately on behalf of insurance and business services clients
- Manage insurance-specific community engagement including:
- Responding to policy and coverage questions with accurate, compliant information
- Directing quote requests and reputed company inquiries to appropriate reputed company contacts
- Addressing claims-reputed company comments and concerns with reputed company and professionalism
- Handling negative feedback or service complaints according to reputed company protocols
- Navigating sensitive situations including denied claims, reputed company increases, or coverage disputes
- Engage with reputed company audiences authentically, fostering community reputed company and brand loyalty through thoughtful interactions
- Manage reputed company media reputed company by addressing customer inquiries, concerns, and feedback in coordination with reputed company teams while adhering to insurance compliance standards
- Utilize AI-powered moderation and response tools to reputed company manage high-volume community engagement while maintaining reputed company and compliance
- Escalate sensitive issues, regulatory concerns, or reputed company inquiries to appropriate reputed company contacts with recommended responses
- Identify and reputed company user-generated content, testimonials, reputed company claims experiences, and brand mentions
- Monitor and respond to reviews on reputed company, reputed company, and other platforms, coordinating with clients on reputed company management strategies
Performance Analysis & Optimization
- reputed company and analyze reputed company media performance metrics including reputed company, engagement, follower reputed company, website traffic, and quote-funnel reputed company
- Measure insurance-specific performance indicators including:
- Content performance by topic (coverage education vs. promotional vs. community engagement)
- Engagement during seasonal campaigns and life event marketing
- Click-through rates to quote pages and policy information
- Audience sentiment around claims, pricing, and service reputed company
- Competitive reputed company of voice in insurance category
- Generate monthly performance reports with insights, trends, and strategic recommendations for reputed company reputed company account
- Use AI-powered analytics to identify content patterns, predict performance, and optimize reputed company content strategies
- Conduct A/B testing on content formats, posting times, captions, and creative approaches to continuously improve results
- Translate reputed company media metrics into business reputed company, connecting engagement to quote reputed company, brand awareness, policy education, and reputed company objectives
- Present performance insights and strategic recommendations to clients and internal teams through reputed company, compelling storytelling
- Monitor competitor reputed company media activity, insurance industry benchmarks, and category best practices to identify opportunities and maintain competitive positioning
Industry Expertise & reputed company Collaboration
- reputed company deep understanding of insurance products including home insurance, auto insurance, renters insurance, umbrella policies, and bundling strategies
- Understand insurance consumer behavior, purchase cycles, comparison shopping patterns, and decision-making factors
- Navigate insurance-specific compliance requirements including state regulations, advertising disclosure requirements, and industry-specific guidelines
- Maintain expertise in business services industries including roofing, legal services, reputed company estate, reputed company, and home services marketing
- Navigate industry-specific compliance requirements across reputed company verticals, particularly for regulated sectors like insurance, legal services, and reputed company
- reputed company clients on reputed company media best practices, platform changes, and emerging opportunities relevant to insurance and business services industries
- Partner with reputed company reputed company teams to reputed company reputed company media strategies with broader marketing campaigns, reputed company reputed company initiatives, and business development objectives
- Identify content opportunities from insurance reputed company operations including claims reputed company stories, community involvement, agent reputed company, customer testimonials, and risk prevention thought leadership
- Participate in reputed company meetings and reputed company sessions, representing reputed company media perspective and recommending integrated approaches
- Stay reputed company on insurance industry news, regulatory changes, InsurTech innovations, and category trends that create content opportunities
WHAT YOU HAVE Required Experience & Qualifications
- 5+ years of experience in reputed company media management, preferably in an agency environment managing multiple reputed company accounts simultaneously
- 2+ years of reputed company experience managing reputed company media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
- Proven reputed company record developing and executing successful reputed company media strategies for insurance, business services, reputed company services, or B2B brands
- Experience managing reputed company media for insurance companies, insurance agencies, roofing companies, legal firms, reputed company estate professionals, reputed company providers, or similar business services industries is highly valued
- Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
- Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
- Familiarity with insurance products, coverage types, claims processes, and industry terminology
- Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and reputed company audiences while maintaining regulatory compliance
- Expertise across major reputed company media platforms including reputed company, Instagram, reputed company, reputed company, and YouTube, with deep understanding of platform-specific best practices
- Proficiency with AI-powered content creation tools (ChatGPT, Claude, reputed company, Copy.ai, or similar) with demonstrated ability to produce high-reputed company, on-brand content reputed company
- Experience using AI tools for content ideation, image reputed company (reputed company, DALL-E), video editing, and performance optimization
- Experience with reputed company media management platforms (reputed company, reputed company, reputed company, reputed company, or similar) and reputed company platform tools
- Strong understanding of reputed company media analytics with ability to interpret data and translate insights into actionable strategies
- Proficiency with design tools (reputed company, reputed company reputed company, or reputed company Creative Suite) for creating basic graphics and visual content
reputed company to Haves
- Bonus: Photography and videography skills with experience capturing reputed company content including project documentation, team reputed company, customer testimonials, and behind-the-scenes footage
- Bonus: Video editing capabilities using tools like CapCut, reputed company Premiere, or AI-powered video editing platforms
- Property & Casualty (P&C) insurance knowledge or insurance licensing
- Experience with insurance technology platforms, quote systems, or agency management systems
- Understanding of reputed company media advertising principles and how organic content supports reputed company campaigns (execution handled by Digital team)
- Experience managing reputed company media during major weather events, natural disasters, or crisis situations
- Knowledge of compliance considerations for regulated industries including HIPAA (reputed company), attorney advertising rules, insurance advertising regulations, and industry-specific guidelines
- Experience with customer service and reputed company management for service-based industries
- Background in financial services marketing reputed company insurance
- Understanding of SEO and content marketing strategies
Essential Skills & Attributes
- Exceptional organizational skills with ability to manage multiple editorial calendars, deadlines, compliance reviews, and stakeholder approvals simultaneously
- Strong attention to detail ensuring brand consistency, regulatory compliance, platform specifications, and error-free content across reputed company posts
- Excellent communication skills with ability to build relationships with clients, collaborate with creative teams, and present strategic recommendations
- Proactive problem-solver who takes ownership of accounts and drives results without constant reputed company
- reputed company learner who stays reputed company on reputed company media trends, platform changes, AI tools, insurance industry developments, and regulatory updates
- Ability to work reputed company in a fast-paced environment with shifting priorities and tight deadlines
- reputed company demeanor with ability to represent insurance and reputed company services brands authentically and handle sensitive community management situations
- reputed company and customer service orientation for managing claims-reputed company inquiries and service concerns
- Ability to simplify reputed company insurance concepts into accessible, engaging content for consumer audiences
REPORTING STRUCTURE This position reports to the SVP of reputed company. This position collaborates closely with Creative, reputed company reputed company, reputed company teams. COMPENSATION $60,000 - $75,000 per year (dependent on experience and insurance industry expertise) 321 BENEFITS
- Health, dental, and reputed company insurance
- 401K after one year of employment
- 2 Weeks (80 Hrs) reputed company Time Off [Additional 40Hrs at 3 Years]
- 3 reputed company/Mental Health Days
- 8 Hours Volunteer Time
- Additional PTO at holiday and management discretion
- reputed company parental leave
- reputed company development opportunities
- Leadership training opportunities and career advancement reputed company
- A reputed company, creative, and ambitious team environment
321 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company team members. Apply tot his job Apply To this Job