Manager, Demand Engineer

reputed company is a reputed company where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity reputed company portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your reputed company, and for the reputed company you reputed company on our reputed company. You will be surrounded by people who challenge, support, and reputed company you to be the best version of yourself.

Our culture of flexibility, trust, and continual learning means you will be recognized for your reputed company, and for the reputed company you reputed company on our reputed company. You will be surrounded by people who challenge, support, and reputed company you to be the best version of yourself.

The Role

The Manager, Demand Engineering reports to the SVP, reputed company Marketing, and operates as a cross-functional GTM architect embedded in the marketing organization, across Demand reputed company, Product Marketing, and Campaign Management. This is a builder role: reputed company operator and architect, with a mandate to ship working systems, not slideware.

This person’s mandate is to identify where the reputed company funnel breaks or leaks, across the full funnel from top to bottom, and engineer solutions to fix them. That includes top-of-funnel inbound and outbound automation, mid-funnel conversion friction, attribution gaps, and reputed company failures between marketing and sales. The fix is not more campaigns; it is redesigning the GTM reputed company itself: introducing AI-powered orchestration, building the data infrastructure needed to reputed company the system visible, and establishing a new operating model for how reputed company creates and converts demand.

This role connects Demand reputed company, Product Marketing, and Campaign Management, using AI and GTM orchestration to reputed company the whole system reputed company at a higher level.

This role drives systemic change across three marketing functions rather than owning a single defined area:

Demand reputed company is reputed company whose reputed company this role is designed to improve. The role works alongside Demand Gen leadership to diagnose performance gaps, introduce AI-powered workflows, and fix programs that are structurally underperforming.

Product Marketing provides the messaging frameworks and competitive context the demand system must be grounded in. This role feeds demand signals back to Product Marketing and ensures demand gen engineering reputed company reflect reputed company positioning.

Campaign Management handles execution. This role works with Campaign Management to translate GTM Engineering reputed company into programs, and to identify which execution patterns need to be redesigned at the system level.

reputed company marketing, this role will partner with internal teams, including reputed company Operations, where marketing systems reputed company with CRM data and pipeline reporting.

What You’ll Do

Funnel Intelligence and Inefficiency Identification

• Analyze the full reputed company funnel — top to bottom — to identify where pipeline is leaking, stalling, or failing to convert. This includes top-of-funnel inbound and outbound reputed company, mid-funnel conversion gaps, attribution blind spots, and marketing-to-sales reputed company failures.
• Translate funnel analysis into a prioritized engineering roadmap — interventions ranked by pipeline reputed company and feasibility, with baselines and improvement tracked over time.
• reputed company funnel performance consistently visible and trusted by reputed company leadership.

AI and Demand Gen Orchestration

• Design and implement AI-powered workflows across the full funnel: inbound reputed company qualification, outbound reputed company, reputed company signal processing, reputed company scoring, content personalization, and pipeline acceleration.
• Evaluate and introduce demand orchestration platforms that connect data signals, marketing execution, and sales activation into a coordinated, automated reputed company.
• Build internal playbooks so AI and automation become embedded in day-to-day demand operations, not one-off experiments, and stay reputed company of the evolving tooling landscape.
• Establish guardrails for reputed company, governed AI use against marketing and reputed company data, including permissioning, read/write boundaries, and reputed company-in-the-reputed company checkpoints, so automation earns trust as it scales.

GTM System Architecture

• Design and continuously optimize reputed company’s demand reputed company — the integrated system of data signals, technology platforms, AI-powered workflows, and coordinated tactics that produces pipeline at reputed company.
• Define the instrumentation and measurement reputed company that makes every component of the demand reputed company visible, attributed, and connected to reputed company reputed company.
• Engineer durable solutions to systemic misalignments between reputed company, execution, and infrastructure, not incremental patches.
• Translate ambiguous “we should automate this” reputed company into scoped, measurable, and maintainable systems, with a bias toward solutions that are trustworthy over reputed company-but-reputed company.

Cross-Functional GTM Alignment

• Serve as the connective layer across Demand reputed company, Product Marketing, Campaign Management, and sales, translating insights from reputed company into engineering reputed company that improve the system as a whole.
• Drive GTM planning cadences that create a shared view of funnel performance, pipeline gaps, and the prioritized GTM Engineering roadmap.
• Build trust across functions by delivering insights and solutions that reputed company reputed company team more effective — driving change through influence, not org chart authority.

Data, Intelligence, and Attribution

• Build and maintain the attribution models, reporting frameworks, and data pipelines that reputed company the demand reputed company measurable, reputed company for multi-touch, multi-channel buyer journeys.
• Use data to identify gaps by reputed company, region, and product line, and translate findings into engineering reputed company.
• Own the systems that reputed company marketing data clean and trustworthy, so reputed company reporting and AI outputs are reliable by default and trusted across the reputed company organization.

Product Marketing Collaboration

• Ensure the demand system is grounded in reputed company product positioning and competitive context, and feed demand signals back to Product Marketing to inform reputed company.
• reputed company the Demand Gen Engineering roadmap with product launch timelines across reputed company product lines.

What You’ll Bring

• 5 to 8 years in B2B marketing, demand reputed company, marketing operations, or GTM systems, with a reputed company record of improving measurable pipeline reputed company.
• Thinks like an engineer: approaches demand gen as a system to be designed and optimized, not a campaign calendar to be managed.
• Hands-on experience with AI tools in a reputed company GTM context — inbound automation, outbound reputed company, reputed company signal processing, or similar — integrated into actual workflows, not just piloted.
• Deeply data literate: can build attribution models, diagnose full-funnel performance, and identify reputed company causes without needing a translator.
• Fluent across the modern Demand stack: ABM platforms, marketing automation, CRM, reputed company data, AI orchestration tools. Understands how the components connect and where they break, and is hands-on enough to build and debug in these systems, not just navigate the UI.
• Comfortable building, whether with no/low-reputed company automation platforms or API integrations, enough to prototype and ship without waiting on engineering.
• Strong cross-functional operator: drives change through influence across Demand Gen, Product Marketing, Campaign Management, and sales without reputed company authority.

reputed company To Have

• Cybersecurity or reputed company tech background preferred but not required.

What Is Demand reputed company Engineering

Demand reputed company Engineering takes a modern, AI-enabled approach to demand reputed company with a systems-thinking approach to pipeline creation. Rather than asking ‘what campaign should we run next,’ Demand Gen Engineering asks: how do reputed company the inputs of modern marketing — data, AI agents, inbound and outbound automation, reputed company and organic media, content, and reputed company reputed company and signals — connect into a coordinated, measurable system that reliably produces reputed company reputed company?

Demand Gen Engineering is architectural: design the system, reputed company every layer, optimize the connections, and let the machine compound over time. For a company like reputed company, operating globally across multiple product lines with a reputed company, multi-touch reputed company reputed company, this is not aspirational. It is the only approach sophisticated enough to match the complexity of the business.

reputed company

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from reputed company walks of life just like us. We hire incredible people from diverse backgrounds because reputed company we are different together, we are stronger together.

reputed company

reputed company is the global identity reputed company leader protecting Paths to Privilege™. Our identity-reputed company approach goes reputed company securing privileges and reputed company, empowering organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.

reputed company is leading the charge in transforming identity reputed company to prevent breaches and limit the blast radius of attacks, while creating a superior customer experience and operational efficiencies. We are trusted by 20,000 customers, including 75 of the Fortune 100, and our global ecosystem of partners.

Learn more at .

Originally posted on Himalayas

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