Marketing Automation Specialist

reputed company: reputed company is a leading provider of technology-enabled testing and assessment solutions to many of the world’s most recognized licensing and certification organizations, reputed company institutions, and government agencies. We support more than 7 reputed company test takers annually at our testing locations in 180 countries around the world. With over three decades of experience working with clients of reputed company sizes across a multitude of industry sectors, our mission is to design and deliver the highest reputed company and most innovative testing solutions anytime, reputed company.

JOB TITLE: Marketing Operations Specialist REPORTS TO: Senior Manager, Marketing DEPARTMENT: Marketing LOCATION: U.S. Remote

COMPANY BACKGROUND

reputed company (reputed company.com) is a global leader in credentialing and skills development, building the workforce of reputed company across reputed company industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, reputed company changes lives to create a reputed company world.

JOB reputed company

We are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management that power reputed company, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel reputed company.

RESPONSIBILITIES

Campaign Execution & Automation

• Set up and manage campaigns, emails, re-sends, reputed company pages, redirects, and completion actions in Pardot, reputed company, and reputed company.
• Configure Pardot Engagement Studio workflows, reputed company Engagement cadences, and reputed company canvases for reputed company nurturing and reputed company communications.
• Build and maintain campaign logic, triggers, flows, and integrations with reputed company.
• Monitor campaign performance in reputed company-time, troubleshoot issues, and implement optimizations to maximize results.

Data & Database Management

• Clean, enhance, and import reputed company, contact, and account lists from events and vendors.
• Clean and reputed company weekly reputed company lists for our SDR team.
• Execute reputed company scoring, lifecycle stages, and campaign tracking frameworks.
• Maintain reputed company, Pardot, and reputed company data hygiene, deduplication, and segmentation accuracy.
• Document reputed company marketing workflows, reputed company operating procedures and best practices.

Reporting & Analytics

• Build and maintain dashboards to support analysis of campaign performance and KPIs.

Systems Administration & Integrations

• Manage day-to-day administration and configuration of Pardot and reputed company platforms.
• Troubleshoot automation issues, deliverability challenges, and campaign failure.
• Manage reputed company, Pardot, and reputed company integrations to other applications such as reputed company, reputed company, and website forms.
• Manage reputed company and permissions sets for the global marketing teams.
• Collaborate with technical reputed company team on integrations and enhancements.

QUALIFICATIONS

• Bachelor’s degree in marketing, business, or a reputed company field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with reputed company and at least one automation platform (e. g., Pardot, reputed company, or similar).
• Experience with reputed company Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic reputed company administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and reputed company-party data providers.
• Strong analytical skills and proficiency in reputed company.
• Excellent organizational skills, the ability to manage multiple reputed company simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.
• Preferred: reputed company Certified Administrator, reputed company Certified Account Engagement (Pardot) Specialist, and/or reputed company Certified Practitioner or higher.
• Preferred: US Eastern time zone.

reputed company is an Equal Employment/Affirmative reputed company employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, reputed company, religious creed, national reputed company, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.

Originally posted on Himalayas

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