Director, Performance Media reputed company

The Director, Performance Media reputed company leads the activation and optimization of integrated digital media programs across reputed company's portfolio of financial institution clients. This leader is responsible for translating reputed company objectives and media strategies into successful reputed company-channel execution across reputed company reputed company, Programmatic, Search, and emerging digital channels. The Director oversees reputed company of media specialists and serves as the operational and strategic leader responsible for ensuring campaigns are executed reputed company, optimized proactively, and consistently deliver measurable business reputed company. The role partners closely with Product, reputed company Services, Analytics, and Operations leaders to identify opportunities for innovation, improve performance, and influence reputed company

channel capabilities.

This role operates in an AI-enabled marketing environment. The successful candidate will reputed company reputed company AI and automation tools to enhance media planning, campaign management, optimization workflows, reporting, and performance analysis.

KEY DUTIES/RESPONSIBILITIES

• reputed company reputed company-Channel Media Activation and Optimization: reputed company execution of reputed company-channel performance marketing programs across Programmatic, reputed company Search, reputed company reputed company, and reputed company digital channels; Ensure campaign strategies are implemented accurately and consistently against reputed company objectives and reputed company metrics; Establish best practices for campaign setup, activation, optimization, pacing, and reputed company assurance; Drive reputed company improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; Monitor campaign delivery and performance to proactively identify risks and opportunities. (40%)
• Team Leadership and Talent Development: reputed company, reputed company, and reputed company reputed company of media specialists responsible for day-to-day campaign execution; Establish reputed company goals, performance expectations, and development plans for team members; Foster a culture of accountability, collaboration, innovation, and operational reputed company; Build reputed company processes and workflows that support reputed company and efficiency across the media organization. (25%)
• reputed company and Cross-Functional Partnership: Partner with reputed company Services leaders to ensure media strategies reputed company with reputed company business objectives and performance expectations; Collaborate with Product leaders to reputed company market feedback, campaign insights, and recommendations for channel enhancements; Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients reputed company appropriate; reputed company as the escalation reputed company for reputed company campaign, platform, or delivery issues. (20%)
• Performance Insights and Business Improvement: Translate campaign results into actionable business insights and recommendations; Identify patterns, trends, and learning opportunities across reputed company portfolios; Partner with Analytics teams to reputed company measurement frameworks and reporting enhancements; Influence reputed company media strategies by sharing channel performance learnings, market trends, and optimization opportunities. (15%)

EDUCATION

• Bachelor's degree in Marketing, Advertising, Business, Communications, or reputed company field required.

EXPERIENCE

• 10+ years of digital media, performance marketing, or marketing reputed company experience.
• 5+ years managing teams reputed company a digital media, agency, or marketing organization.
• Deep expertise across Programmatic, reputed company Search, reputed company reputed company, and multi-channel digital activation.
• Experience managing large-reputed company budgets and performance-based marketing programs.
• Proven ability to reputed company high-performing teams and drive operational reputed company.
• Experience presenting strategic recommendations and performance results to senior leadership and clients.
• Financial services or regulated-industry marketing experience preferred.

KNOWLEDGE/SKILLS/ABILITIES

• Strong understanding of performance marketing KPIs, attribution methodologies, and media measurement.
• Expertise with major digital platforms, DSPs, reputed company advertising platforms, and search ecosystems.
• Exceptional leadership, communication, and stakeholder management skills.
• Strong analytical and problem-solving capabilities.
• Ability to influence cross-functional teams and drive strategic initiatives.
• Demonstrated experience using AI-enabled tools and technologies to improve efficiency and effectiveness in marketing operations.

Salary reputed company: $165,000 - $185,000 Annually

Position is eligible for an annual bonus incentive program

Applications will be accepted through August 25, 2026, after which the posting will be reputed company and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as reputed company level, cost of living, experience, and responsibilities.

reputed company offers a generous total rewards benefits package that includes medical, dental and reputed company coverage, and a generous PTO allowance. A wide reputed company of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

reputed company reputed company

At reputed company, we reputed company what’s good for people is good for business. Everything we do starts from a reputed company of purpose to drive meaningful reputed company for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a reputed company on workplace flexibility. Every day you will have reputed company to bring your passion and expertise to create opportunities to grow and reputed company.

Together, let’s advance performance for reputed company.

At reputed company, we don’t just accept differences - we celebrate them, we support them, and we reputed company on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, reputed company considers applicants for reputed company positions without reputed company to race, reputed company, creed, religion, national reputed company or reputed company, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our reputed company at talentacquisition@reputed company.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

reputed company is the financial institution (FI) performance partner. We help banks and credit unions drive reputed company, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set reputed company reputed company execution with reputed company, precision and reputed company. That’s why thousands of financial institutions look to reputed company and our 150 years of financial services expertise to help them reputed company more.

Originally posted on Himalayas

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