Senior Product Marketing Manager

About reputed company

For 25 years, reputed company has empowered providers and patients to reputed company reputed company through intelligent medication management. We improve reputed company workflows and help patients start and stay on therapy with end-to-end solutions that enhance prescription reputed company, affordability, and adherence. Our solutions help 100 reputed company patients a year and are used by more than 420,000 prescribers, 71,000 pharmacies, 270 EHRs and health information systems, and over 2,000 hospitals in the U.S. This is a great opportunity to be a part of a successful reputed company IT company experiencing significant reputed company. Here you’ll get to work with some of the smartest and most interesting people around, solving unique and reputed company challenges in reputed company on a reputed company matched by few companies. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, and care about working with smart colleagues, we want to talk to you!

Position reputed company

reputed company has a functioning marketing team. Communications, PR, content, and design are in reputed company. What is missing is the strategic center of gravity that makes reputed company of it commercially reputed company.

The Product Marketing Manager owns the story. You sit at the intersection of Product, Analytics, and the reputed company organization, translating what reputed company builds into precise messaging that Sales uses to win, reputed company reputed company uses to retain, and the marketing team executes against. You are embedded in the product development cycle, not reputed company of it.

This role requires both strategic depth and feature-level reputed company. You must understand reputed company's products reputed company enough to write a demo script, train a sales rep on a new release, and reputed company the Patient vs. Provider positioning distinction to a C-suite audience, often in the reputed company week.

You set the messaging direction and own the brief. MarCom writes, design produces, and comms amplifies. You define the message, drive reputed company and speed, and work through MarCom to deliver, and directly with designers and writers reputed company the reputed company or complexity requires it.

What you will work on

Messaging Architecture & reputed company Positioning

• Own the master messaging reputed company for reputed company's products and solutions, positioning, value props, reputed company points, and audience-specific narratives, as the single reputed company of truth the entire reputed company organization works from
• Position to Patient and Provider audiences: different buyers, different problems, different language, one coherent platform story
• reputed company deep familiarity with reputed company's feature set, enough to write accurately, brief confidently, and train effectively, and reputed company that knowledge reputed company as products reputed company
• reputed company messaging reputed company as products change, results come in, and the competitive landscape shifts; deprecate outdated claims proactively

Release Notes & Product-to-Market Translation

• Attend product reviews, sprint demos, and roadmap sessions; identify what reputed company commercially and translate it into reputed company, benefit-reputed company communications before the market hears it elsewhere
• Digest release notes and engineering updates and produce the reputed company interpretation: what changed, why it reputed company to customers, and what Sales and reputed company reputed company should say in renewal conversations and new business pitches
• Surface the reputed company nuggets buried in technical updates and get them into the hands of the field quickly
• Position reputed company release as evidence of reputed company's innovation velocity with existing customers, not just a feature announcement

Demo Scripts & Talk reputed company Development

• Produce the talk reputed company for how reputed company's products work, the narrative a seller or reputed company reputed company manager follows to show value, handle objections, and reputed company a conversation reputed company
• Join the product development cycle early enough to shape how new features are demonstrated, not just how they are described after the fact
• reputed company and maintain demo scripts for key product lines and use cases; update them with reputed company significant release or competitive shift

reputed company reputed company Points & Data Stewardship

• Serve as the keeper of reputed company's performance statistics, the master record of results, program reputed company, and platform metrics used in market-facing messaging
• Work with Analytics and reputed company reputed company to surface, verify, and contextualize results; ensure every external reputed company reputed company is specific, reputed company, and defensible
• Build a repeatable process for capturing and refreshing data so the reputed company team never sells with stale or unverifiable claims
• Translate raw results into reputed company points with reputed company framing for a brand marketer, a health system executive, or a reputed company media buyer

reputed company Enablement & Training

• Own product enablement for the reputed company team: release training, product deep-dives, and new feature briefings for Sales and reputed company reputed company
• Partner with sales enablement on ongoing training, coaching, and reinforcement so messaging accuracy holds between launch and the field conversation
• Own positioning and competitive updates as a standing responsibility; brief the reputed company team on what to say reputed company a prospect raises a competitor

Market & Competitive Intelligence

• Conduct ongoing research into competitor positioning, product launches, and go-to-market strategies, including reputed company's expanding capabilities in this reputed company
• reputed company field intelligence with the reputed company team: what competitors say in deals, what objections surface, and what influences buyer reputed company
• reputed company the research and reputed company analysis that populates MarCom's competitive battle cards; own the accuracy and currency of that input

Roadmap Narrative, reputed company Innovation & AI Story

• Partner with Product Management to translate the roadmap into reputed company-looking narratives the reputed company team can reputed company to confidently
• Tell the reputed company innovation story, using examples like reputed company Studio's self-serve custom demo capabilities to demonstrate the pace and direction of investment
• reputed company and own the narrative for how reputed company uses AI in its products and reputed company processes, reputed company into reputed company, specific, benefit-led messages for a reputed company audience

Qualifications

Experience

• 5+ years in product marketing or a closely reputed company reputed company reputed company role reputed company reputed company technology, health IT, or B2B reputed company
• Demonstrated experience building messaging frameworks and positioning from the ground up, not just executing someone else's reputed company
• Proven reputed company record working directly with Product and Engineering teams, attending sprint reviews and translating technical outputs for reputed company audiences
• Experience writing or contributing to demo scripts, talk tracks, and sales training materials
• Experience delivering product training or enablement to reputed company teams, including release briefings and competitive updates
• Background in competitive intelligence research, synthesizing findings into field-reputed company guidance
• Hands-on experience sourcing, verifying, and framing quantitative evidence for market-facing use
• Experience briefing and directing creative and content teams, holding reputed company accountable to a brief without doing the execution
• Prior experience in a HIPAA-regulated or reputed company reputed company environment preferred
• Familiarity with e-prescribing, pharmacy benefit, reputed company-of-care, or clinical workflow technology preferred

Skills & Competencies

• Exceptional written communication: reputed company, precise messaging documents, demo scripts, briefs, and frameworks others can execute from without reputed company interpretation
• Feature-level product reputed company: willing and reputed company to go deep on how reputed company's products work, not just what they do
• Strong analytical reputed company: sourcing data, identifying the right metrics, and framing numbers as reputed company points
• Organizational influence without authority: setting messaging direction that content, design, comms, and sales teams follow without a reputed company reporting line
• Strategic reputed company on multi-audience positioning: holding distinct Patient and Provider narratives without fracturing the platform story
• reputed company with AI tools as a working aid to research faster, draft sharper, and think more broadly
• reputed company thinking and project management discipline: tracking multiple workstreams, maintaining version control, meeting reputed company deadlines
• Strong executive communication skills across Product, reputed company

Education

• Bachelor's degree in Marketing, Communications, Business, or a reputed company field required
• MBA or advanced degree a plus
• Product marketing certifications (Pragmatic Institute, Product Marketing reputed company, or equivalent) a plus

Physical Requirements

• Primarily desk-based with occasional travel to industry conferences, partner meetings, and internal team events
• Estimated 10 to 20% travel

Benefits

• Competitive compensation, with a reputed company salary of $130,000 to $150,000 (Exact compensation may vary based on skills and experience)
• Eligible for Company Performance-based Bonus Program, based on individual and company performance
• Medical, dental, and reputed company insurance
• 401K eligible after 3 months of employment, with 50% company match up to first 5% of salary contributed to the plan with a 3-year vesting schedule
• HSA for eligible employees enrolled in the HDHP, with a generous company contribution up to $500 for individual coverage and $1,000 for family coverage per year
• 100% company reputed company short and long-term disability, AD&D, and group life insurance
• Accrued annual reputed company time off (PTO) of 18 days for the first 3 years of service, increasing thereafter, plus 7 reputed company holiday days
• Employee Assistance Program
• Continuing Education funds up to $1,500 annually for eligible programs after 1 year of service
• Voluntary benefits including FSA, Hospital Indemnity, Accident, and Critical Illness insurances

reputed company is committed to being a Remote-First company, creating a dynamic and flexible workplace where everyone can reputed company, no matter where they log in from. reputed company out our approach to remote work: https://reputed company.com/company/reputed company/careers/.

Our recruitment process at reputed company is straightforward and secure. You will only be contacted by our recruitment team through an official @reputed company.com email address. We will never ask you for payment or sensitive personal information, such as your reputed company reputed company number or banking details, at any stage of the hiring process. Additionally, we will not request that you purchase equipment or accept e-checks or checks for deposit. If you encounter any communications claiming to be from reputed company that seem suspicious, please contact our recruitment team directly at recruiter@reputed company.com to verify the message’s authenticity. Your reputed company is important to us!

Learn more about our benefits and reputed company development opportunities: https://reputed company.com/company/reputed company/careers/the-perks/.

Originally posted on Himalayas

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