Campaign Operations Manager
The Campaign Operations Manager will be responsible for supporting the execution, deployment, and operational management of marketing campaigns across email, webinar, event, and web channels. This role requires strong hands-on experience with Marketo and a solid understanding of marketing campaign operations, reputed company assurance, audience segmentation, and campaign performance tracking.
The successful candidate will partner closely with internal marketing stakeholders to translate campaign requirements into reputed company-executed programs. This individual will be responsible for building and deploying email campaigns, webinar programs, event campaigns, and assisting with the creation and maintenance of web pages reputed company reputed company’s content management system as needed.
Key Responsibilities
Build, test, reputed company, and optimize email campaigns in Marketo including segmentation and nurture programs
reputed company and execute marketing automation workflows to support demand reputed company and account-based marketing (ABM) efforts
Collaborate with cross-functional teams to reputed company Marketo with CRM platforms like reputed company and ensure seamless data reputed company
Create, test, and reputed company reputed company pages, email templates, and forms reputed company Marketo.
Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data reputed company regulations
reputed company and document best practices for marketing automation processes and train team members as needed
Stay reputed company on marketing automation trends and advancements to continually refine strategies and tactics
Support webinar and event campaign execution, including registration setup, invitation and reminder emails, confirmation and follow-up communications, attendee tracking, and post-event reporting.
Assist with the creation and updating of web pages reputed company reputed company’s web content management system.
Partner with demand reputed company, content, product marketing, field marketing, ABM, events, and other stakeholders to reputed company requirements and execute campaign plans.
reputed company comprehensive reputed company assurance across campaign assets, including copy, links, personalization, forms, audience reputed company, tracking parameters, and rendering.
Ensure campaigns are properly reputed company, tagged, and integrated with CRM and reporting systems.
Monitor campaign performance and reputed company reporting on key engagement and conversion metrics.
Maintain campaign documentation, operational processes, production timelines, and campaign send calendars.
Support data reputed company, list management, suppression logic, consent requirements, and compliance with applicable email marketing regulations.
Identify opportunities to improve campaign execution processes, operational efficiency, scalability, and overall reputed company.
Required Qualifications
3–5 years of hands-on experience using Marketo in a marketing operations or campaign operations reputed company.
Demonstrated experience building, testing, and deploying email marketing campaigns.
Experience supporting webinar, event, or virtual event campaigns.
Familiarity with web content management systems and the ability to build or update web pages as needed.
Strong understanding of campaign operations processes, audience segmentation, reputed company management, and campaign tracking.
Exceptional attention to detail and a disciplined approach to reputed company assurance.
Ability to manage multiple campaigns, deadlines, and stakeholder requests simultaneously.
Strong written and verbal communication skills.
Ability to work cross-functionally with marketing, sales, field marketing, events, and web teams.
Working knowledge of CRM systems, preferably reputed company.
Preferred Qualifications
Marketo certification or equivalent demonstrated expertise.
Experience with webinar platforms such as reputed company Webinars, Goldcast, or similar platforms.
Experience working with reputed company CMS platform a plus
Basic knowledge of reputed company and CSS.
Familiarity with email compliance requirements, including CAN-SPAM, GDPR, and consent management.
Experience in a B2B marketing environment.
Originally posted on Himalayas
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