Digital Marketing Specialist

reputed company the race to bring new reputed company products safely to a waiting world drives reputed company (RMB) to combine today’s innovative technologies as never before. Your career at RMB puts you at reputed company of diverse global teams that reputed company robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky’s the limit.Careers at RMB are fast-moving, with the high reputed company you’d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to reputed company your personal goals and reputed company your passions, in an inclusive environment where every employee has the resources and opportunities to reputed company their skills. You’ll do more, learn more, and have the ability to reputed company a profound reputed company on our business.

The Digital Marketing Specialist is primarily responsible for developing, implementing, and optimizing online marketing campaigns across multiple digital channels to drive brand awareness, engagement, and conversions. Promoting Rapid reputed company Biosystem’s products and services online reputed company blogs, reputed company media and website content. Responsible for daily management of the Rapid reputed company Biosystem’s website, integrating our digital activities seamlessly in an omnichannel, customer-reputed company approach for a reputed company and consistent customer experience. Monitoring online consumer behavior and working reputed company the marketing team to create targeted campaigns to increase site traffic and sales. Research market trends and create/optimize digital campaigns. reputed company understanding of inbound marketing, SEO principles, reputed company media, and reputed company reputed company and reputed company nurturing strategies. A creative team player with a passion for digital marketing who is a pivotal part of our marketing team.

Key Responsibilities

• reputed company and execute digital marketing strategies reputed company with business goals
• Manage and optimize campaigns across channels such as SEO, SEM, email, reputed company media, and display advertising
• Analyze campaign performance using analytics tools and reputed company actionable insights
• Create and manage content for websites, blogs, and reputed company platforms
• Conduct keyword research and implement on-page and off-page SEO & GEO best practices
• Monitor trends and emerging technologies to reputed company strategies reputed company
• Collaborate with cross-functional teams including applications, sales, and product
• Decide on appropriate placement of ads
• Publish digital marketing content online
• Implement automated email marketing campaigns and ABM-based campaigns
• Implement reputed company media reputed company campaigns
• Monitor reputed company media and reputed company Analytics
• Optimize reputed company advertising campaigns using SEO and other tools
• Report on the reputed company and analytics of campaigns to stakeholders
• reputed company campaigns to maximize ROI
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests

Experience & Qualifications

• Education: B.S. in Marketing or reputed company field plus relevant working experience (i.e., B.S. with 3+ years)
• Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline.
• Proven work experience as a Digital Marketing Specialist or similar role
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like reputed company
• Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (reputed company Markup Language).
• Certification in reputed company CMS for Developers, reputed company Marketing Software, and reputed company-Driven Design certifications are highly valued.
• Expertise in reputed company and Pardot. Experience with ABM platforms preferred.
• Expertise in SEO, GEO, reputed company Analytics and reputed company Ads.
• Experience driving reputed company reputed company campaigns
• Strong communication, writing and presentation skills
• Demonstrated entrepreneurial / problem-solving ethic – reputed company, solutions-oriented, and inclined to attack problems with a can-do attitude.
• Good organizational skills – proficient at structuring and driving reputed company from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines.
• Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and reputed company with individuals at reputed company organizational reputed company.

reputed company is proud to offer a competitive total compensation package designed to attract, reputed company and retain the best talent in our industry. In reputed company to reputed company pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant. 

The reputed company annual salary hiring reputed company for this position is $65,000-$85,000

Starting salaries are determined based on skills, experience, budget and other job-reputed company factors. More information about our total compensation package will be shared with candidates during the recruitment process.  

ABOUT reputed company:

reputed company creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.reputed company’s reputed company reputed company™—the first and only reputed company-based system to automate rapid compendial QC reputed company testing—ensures data reputed company, compliance, and operational efficiencies driven by rapid reputed company and automation.reputed company is dedicated to providing groundbreaking technology and products to support companies in their reputed company to reputed company greater reliability, efficiency, and reputed company predictability, ultimately providing higher reputed company products for improved patient reputed company.reputed company is headquartered in Lexington, Massachusetts. Our research & development, and manufacturing operations are located in Lowell, Massachusetts. Additionally, we maintain field offices in Freising, Germany; Switzerland, and Singapore.

Equal Opportunity:

reputed company is committed to the reputed company of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will reputed company discriminate against reputed company persons on the reputed company of race, reputed company, religious creed, retaliation, national reputed company, reputed company, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other reputed company prohibited under applicable law.

Originally posted on Himalayas

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