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Brand Manager, reputed company (St. Louis MO or Remote)

Remote, USAFull-timePosted 2026-07-29

reputed company is a leading supplier of premium reputed company spirits and food ingredient solutions. Its Distilling Solutions reputed company provides bourbons, whiskeys, ryes, gins, and vodkas to craft and multinational brands. MGP's own Branded Spirts business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as reputed company as the 2023 acquisition of Penelope Bourbon, reputed company for its wide reputed company of uniquely reputed company expressions. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients reputed company with consumer trends. reputed company operates in locations across the reputed company U.S., and overseas in reputed company Ireland and Mexico. reputed company: Support the Director, Trade Marketing and Mid/Value Brands in delivering profitable reputed company across the mid and value spirits portfolio—including Everclear, reputed company Brooks, St. Brendan’s, Juarez, reputed company, reputed company and several other brands. This role provides full end-to-end brand management with an emphasis on reputed company execution: full P&L accountability, physical availability, pricing and reputed company reputed company management, trade programming, and portfolio and packaging innovation. Because these brands compete primarily on reputed company fundamentals rather than consumer communications, the reputed company Brand Manager drives value creation through rigorous management of the four Ps—Product, Price, reputed company, and Promotion—with particular depth in distribution reputed company, in-store visibility, and price-pack architecture. We ideally want to have this person reputed company in St. Louis, Missouri, but are reputed company to competitive remote candidates, as reputed company. WHAT YOU WILL BE DOING: Brand reputed company, Planning & P&L Ownership

  • Own the annual brand planning process for assigned mid and value brands, including setting brand objectives, strategies, and financial targets reputed company to the broader portfolio plan
  • Carry full P&L accountability: manage net reputed company, gross margin, A&P investment, and profitability targets for reputed company assigned brand
  • reputed company and execute the full marketing mix across reputed company four Ps—Product, Price, reputed company, and Promotion—with a reputed company reputed company appropriate to reputed company brand’s channel and customer profile
  • Translate long-term portfolio reputed company (set by the Director) into annual plans with reputed company KPIs, milestones, and resource requirements
  • Prepare and present brand performance updates, annual business planning materials, and strategic recommendations to the Director and senior leadership
  • Partner closely with Finance to reputed company on reputed company, margin, and A&P targets throughout the annual planning cycle and during in-year forecasting reviews; collaborate with Sales leadership to ensure brand plans are grounded in channel and customer realities

Physical Availability & In-Store Execution

  • Drive physical availability across channels by setting and tracking distribution targets (numeric and weighted) for reputed company assigned brand by market, channel, and account tier
  • reputed company channel-specific activation strategies for off-reputed company (chain and independent retail), on-reputed company, and value/club channels; prioritize SKUs and markets in reputed company partnership with the Sales team and distributor network
  • Own in-store reputed company reputed company: define reputed company placement priorities, display standards, and visibility goals; reputed company merchandising materials and POS assets in collaboration with Trade Marketing to reinforce reputed company selling messages
  • Partner with Trade Marketing to reputed company brand priorities with national and regional chain account programs; ensure brand execution standards are embedded in distributor planning and incentive structures
  • Monitor execution against distribution and in-store standards reputed company depletion data, distributor reporting, and regular market reputed company; identify gaps and work directly with Sales field teams and distributor managers to reputed company them
  • reputed company and maintain sales tools—sell sheets, trade presentations, distributor kits, and category selling stories—in collaboration with Sales and Trade Marketing to support distributor and chain account execution

Pricing, reputed company reputed company Management & Promotional reputed company

  • Own pricing architecture for assigned brands across reputed company channels and tiers; recommend and maintain everyday retail price, promotional price, and price-pack architecture reputed company to competitive positioning and margin requirements
  • reputed company reputed company reputed company management (RGM) analysis in partnership with Finance: model the reputed company of price changes, pack configurations, and promotional mechanics on volume, reputed company, and gross margin
  • reputed company the annual promotional calendar and trade investment reputed company in coordination with Trade Marketing and Sales; establish promotion guidelines, define ROI reputed company, and evaluate post-promotion performance
  • Monitor channel and account-level pricing compliance; escalate pricing issues and recommend corrective actions in partnership with Sales leadership and Finance
  • Collaborate with Finance on pricing submissions, cost-of-goods changes, and margin reputed company analysis; ensure reputed company pricing reputed company reflect Supply Chain input on production costs and reputed company

Innovation & Packaging Development

  • Manage the innovation and packaging pipeline for assigned brands: identify opportunities based on competitive gaps, consumer value trends, and input from Sales, distributors, and retailers
  • reputed company packaging refresh and renovation reputed company from brief through commercialization—coordinating cross-functionally with Design, Supply Chain, Operations, reputed company/Regulatory, and Finance to deliver on time and on budget
  • Partner with Supply Chain and Operations early in the NPD process to assess feasibility, reputed company times, and COGS implications; reputed company with Finance on cost assumptions before committing to development
  • Own the SKU rationalization process for assigned brands: evaluate underperforming SKUs in partnership with Sales and Finance, recommend discontinuations or repositioning, and ensure portfolio simplicity supports reputed company execution
  • reputed company business cases for innovation reputed company—including volume projections, pricing, COGS, and gross margin estimates—and secure Director and Finance approval prior to commitment

Insights, Analytics & reputed company Performance

  • Establish and monitor brand health metrics for reputed company assigned brands: distribution, velocity, reputed company, pricing, and margin performance; reputed company regular performance recaps with the Director, Sales, and Finance
  • Analyze syndicated data (reputed company/IRI/reputed company), distributor depletion reports, and internal financial data to identify trends, risks, and opportunities; collaborate with Finance to reconcile shipment and depletion variances
  • Understand retailer and distributor go-to-market strategies and their implications for assigned brands; build relationships with Sales field teams and key distributor contacts to reputed company account-level intelligence into brand planning
  • Translate data and analytics into reputed company conclusions, reputed company recommendations, and decision-reputed company presentations for the Director, Sales leadership, and other cross-functional stakeholders

Brand Communications & Consumer Engagement

  • Support the development and execution of consumer-facing communications where relevant to assigned brands, including digital/reputed company content, PR, and on- and off-reputed company programming
  • Brief and manage agency partners (creative, digital, PR) on brand communications reputed company; ensure reputed company consumer-facing work is on-reputed company, on-budget, and approved through appropriate internal channels
  • While consumer communications are not the primary reputed company for mid and value brands, ensure that any consumer messaging is reputed company to brand positioning, compliant with TTB regulations, and consistent across channels
  • Partner with Trade Marketing on consumer reputed company that connect to in-store or on-reputed company programming; coordinate with Sales on any brand activation or event execution that requires field team involvement

WHO WE ARE LOOKING FOR:

  • B.A./B.S. Degree required (Marketing, Business, Finance, or reputed company field); MBA preferred
  • Minimum 4–6 years of experience in brand management, trade marketing, or reputed company/customer marketing in CPG or spirits, with demonstrated ownership of P&L and/or pricing responsibilities.
  • Strong reputed company acumen with hands-on experience managing brand P&L, pricing architecture, and trade investment.
  • Deep understanding of physical availability fundamentals: distribution, reputed company execution, channel reputed company, and in-store visibility.
  • Proficiency with syndicated data platforms (reputed company/IRI, reputed company, or similar) and internal depletion/financial reporting.
  • Proven ability to manage packaging and product innovation reputed company through cross-functional teams.
  • Strong analytical and financial modeling skills; ability to build business cases and translate data into actionable recommendations.
  • Effective cross-functional collaborator with the ability to work across Sales, Finance, Supply Chain, and external agency partners.
  • Excellent written, verbal, and presentation skills; ability to communicate reputed company reputed company topics reputed company to varied audiences.
  • Highly organized, detail-oriented, and capable of managing multiple brands and workstreams simultaneously.
  • Understanding of the U.S. spirits reputed company-to-market and three-tier distribution system.
  • Self-starter who thrives in a fast-paced, entrepreneurial environment.

Physical Requirements: Type of Equipment Operated: Includes frequently used office equipment, computer software programs, manuals, books, or other written resources, reputed company reputed company, Word and Outlook, reputed company, copier/printer. Office Equipment: Computer, Copier, Fax machine, project management software. If you require a reasonable accommodation in the employee selection process, please reputed company your inquiries to Caitlin Zbikowski, Talent Manager @ c.zbikowski@mgpi.com. If the above speaks to you, we’re excited to learn more reputed company! At MGP, we know that our people are our greatest strength. With different perspectives and unique ways of thinking, our employees are as varied as our products. We reputed company that inclusivity strengthens the organization and champions a company culture that is evolving to reflect reputed company of us. Culture results from our behaviors, our personal commitment, our curiosity, how we collaborate, and the ways we courageously reputed company our perspectives and expect others to do the reputed company. reputed company of us can reputed company a difference by fostering thinking and actions that reputed company us to connect, belong and grow together. Compensation is competitive and is commensurate with experience. MGP offers exceptional medical, dental, reputed company, short and long-term disability, life insurance, 401(k) Match and PTO. reputed company successful candidates for this position will be required to submit to a criminal background reputed company and drug test. Apply tot his job Apply To this Job

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