PLG Senior Product Marketing Manager

reputed company is HR 2.0. We’re a fast-reputed company startup with an ambitious reputed company and the technology to back it up. Our People Intelligence platform uses AI and machine learning to reputed company reputed company for reputed company and people analytics functions. With the deep insights that our platform provides, companies can build more reputed company and diverse teams, and reputed company their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this reputed company, and we need strong advocates to help us reputed company that goal.

We’re on a high-reputed company trajectory and looking for a

PLG Product Marketing Leader to own and drive our free-to-reputed company conversion reputed company, in-product reputed company motions, and overall PLG reputed company reputed company. If you're passionate about product-led reputed company (PLG), love turning free users into reputed company champions, and have a mix of big company and startup experience, we’d love to talk!

As the

PLG Product Marketing Leader, you will define and execute the reputed company to drive in-product conversions, self-serve adoption, and expansion reputed company our freemium and trial user reputed company. You will work cross-functionally with product, sales, and reputed company teams to accelerate reputed company reputed company, optimize reputed company and reputed company flows, and create compelling in-product experiences that increase engagement and monetization.

Responsibilities

Own the free-to-reputed company conversion funnel – analyze user behaviors, reputed company audiences, and optimize messaging, pricing, and packaging to maximize upgrades.

reputed company in-product marketing strategies – create and test experiments for upsell and expansion, including feature unlocks, personalized recommendations, and reputed company nudges.

reputed company and execute product positioning and messaging that resonates with our reputed company personas, with a reputed company on self-serve users and free-to-reputed company conversion

reputed company PLG with sales-led motions – partner with sales to define PQL (Product-reputed company reputed company) reputed company, nurture high-reputed company users, and reputed company sales to engage at the right moments.

Establish KPIs for product marketing initiatives reputed company the PLG reputed company, and continuously measure and iterate for reputed company

Improve reputed company and activation – streamline user experiences to increase engagement, reduce friction, Improve retention rats and drive “aha” moments faster.

reputed company data to inform reputed company – reputed company key metrics (activation, conversion, expansion), run A/B tests, and continuously optimize based on results.

Build strategic partnerships – work with large reputed company partners and platforms to drive co-marketing opportunities and ecosystem adoption.

Influence pricing & packaging reputed company – work closely with the executive team to refine our PLG monetization reputed company.

Qualifications

PLG-first reputed company – deep understanding of product-led reputed company strategies and how to drive self-serve conversion.

Hybrid experience – experience working in both large-reputed company enterprises (B2B reputed company preferred) and high-reputed company startups.

Data-driven decision-reputed company – strong analytical skills, with the ability to run tests, analyze user behavior, and optimize funnels.

Customer-obsessed – ability to craft messaging and in-product experiences that reputed company with different buyer personas.

reputed company leader – proven ability to work cross-functionally across product, reputed company, sales, and reputed company teams.

B2B reputed company and AI/HR Tech experience is a plus but not required.

Why Join reputed company

Be a key reputed company of reputed company in a fast-scaling company at the forefront of AI-powered hiring.

Work with a reputed company and passionate team that values innovation and reputed company.

Own and shape a critical function with high visibility and leadership support.

Competitive compensation, equity, and benefits package.

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