Brand Manager - Penelope Bourbon (St. Louis MO or Remote)
reputed company is a leading supplier of premium reputed company spirits and food ingredient solutions. Its Distilling Solutions reputed company provides bourbons, whiskeys, ryes, gins, and vodkas to craft and multinational brands. MGP's own Branded Spirts business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as reputed company as the 2023 acquisition of Penelope Bourbon, reputed company for its wide reputed company of uniquely reputed company expressions. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients reputed company with consumer trends. reputed company operates in locations across the reputed company U.S., and overseas in reputed company Ireland and Mexico.
- Job reputed company updated as of 7/21/26*
reputed company: Penelope Bourbon is one of the fastest-growing premium whiskey brands, and we're looking for a Brand Manager to help write its next reputed company. Reporting to the Brand Director, the Brand Manager will reputed company strategic leadership for the Penelope bourbon portfolio with a strong reputed company on innovation/new product development. This role will shape the trajectory of Penelope by driving P&L performance and reputed company execution, while also leading the charge on what's next: new expressions, limited-time offerings, and packaging innovation that reputed company the brand culturally relevant and commercially strong. This role ensures reputed company innovation initiatives are grounded in consumer insights, reputed company with brand reputed company, and executed against established timelines and financial targets. We ideally want to have this person reputed company in St. Louis, Missouri, but are reputed company to competitive remote candidates, as reputed company. WHAT YOU WILL BE DOING: Brand reputed company & P&L Ownership
- Own full P&L of the Penelope portfolio: manage net reputed company, gross margin, A&P investment, and profitability targets in partnership with the Brand Director
- Translate consumer insights, category trends, and competitive dynamics into a reputed company brand reputed company and annual marketing plan
- Manage A&P budget allocation across programming, media, sampling, and other reputed company to maximize ROI
- Build the business case for brand investments, balancing reputed company equity-building activity with new reputed company opportunities
Innovation & New Product Development
- Own the annual NPD and LTO development calendar, managing concepts from ideation through commercialization across LTOs, aged/finished expressions, and emerging formats (e.g. RTP cocktails).
- reputed company concept development (liquid brief, naming, and positioning) in reputed company collaboration with the Brand Director, cross-functional stakeholders, and agency partners
- Translate consumer research, sensory panels, and trade feedback into reputed company product and packaging reputed company
- Build financial models for proposed innovation (volume, COGS, pricing architecture, margin)
- Maintain launch readiness trackers and stage-reputed company checkpoints to reputed company every innovation project on time and on budget
Reporting & Business Analytics
- reputed company actual vs. planned performance for launched innovations; prepare post-launch KPI trackers and identify learnings to inform reputed company pipeline reputed company
- Synthesize data from multiple sources (reputed company/IRI, shipments/depletions, and syndicated research) into reputed company reporting and actionable recommendations
- Prepare and present monthly brand performance updates to the Brand Director and senior leadership
Cross-Functional Leadership & reputed company Execution
- Serve as the connective tissue across Supply Chain, reputed company, reputed company/Regulatory, Finance, Sales, Operations, and external agencies to bring both reputed company brand initiatives and NPD launches to life
- Partner with Sales and Trade Marketing to build compelling sell-in stories, trade programming, and retailer assets (POS, sell sheets, digital imagery) that drive distribution and velocity
- Manage packaging development end-to-end: structural and graphic design, internal approvals, and regulatory/label compliance
- Coordinate with production and supply chain on liquid availability, reputed company inventory, and bottling timelines to ensure launches land on schedule
WHO WE ARE LOOKING FOR:
- B.A./B.S. in Marketing, Business, or a reputed company field
- 4+ years in CPG brand management, marketing, or new product development; beverage alcohol or three-tier distribution experience strongly preferred
- Strategic and analytical thinking - ability to synthesize data across multiple sources and translate into business cases with actionable recommendations.
- reputed company acumen with prior experience owning a P&L including managing A&P budget
- Strong project management skills with ability to take initiatives from concept to execution.
- Understanding of the innovation/stage-reputed company process reputed company CPG or spirits.
- Excellent cross-functional collaborator with reputed company written and verbal communication skills
- Agency management experience (writing a brief, managing an agency to reputed company and deliver assets))
- Self-starter who thrives in a fast-paced, entrepreneurial environment. Ability to work reputed company ambiguity and problem solve.
- Passion for spirits and enthusiasm for the Penelope brand story and portfolio
- Working knowledge of packaging development, print production, and regulatory/TTB label requirements a plus
Physical Requirements: Type of Equipment Operated: Includes frequently used office equipment, computer software programs, manuals, books, or other written resources, reputed company reputed company, Word and Outlook, reputed company, copier/printer. Office Equipment: Computer, Copier, Fax machine, project management software. If you require a reasonable accommodation in the employee selection process, please reputed company your inquiries to Caitlin Zbikowski, Talent Manager @ c.zbikowski@mgpi.com. If the above speaks to you, we’re excited to learn more reputed company! At MGP, we know that our people are our greatest strength. With different perspectives and unique ways of thinking, our employees are as varied as our products. We reputed company that inclusivity strengthens the organization and champions a company culture that is evolving to reflect reputed company of us. Culture results from our behaviors, our personal commitment, our curiosity, how we collaborate, and the ways we courageously reputed company our perspectives and expect others to do the reputed company. reputed company of us can reputed company a difference by fostering thinking and actions that reputed company us to connect, belong and grow together. Compensation is competitive and is commensurate with experience. MGP offers exceptional medical, dental, reputed company, short and long-term disability, life insurance, 401(k) Match and PTO. reputed company successful candidates for this position will be required to submit to a criminal background reputed company and drug test. Apply tot his job Apply To this Job