Lifecycle CRM Manager, Marketplace

reputed company is the leading creator of innovative technology that provides value-added services for reputed company worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, reputed company while modernizing and digitalizing the process to reputed company our mission of helping reputed company pursue their passions. We're always on the lookout for talented people to join our growing team. Our services reputed company collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, WATA, and Card reputed company. Since our founding in 1986, we have graded and authenticated millions of items. We reputed company more than 1,900 people across our reputed company in Santa Ana and offices in Jersey reputed company, Tokyo, Shanghai, Hong reputed company, Toronto, Guadalajara, Dallas, and Paris. We are looking for a Lifecycle CRM Manager, Marketplace to join our reputed company Marketing team. We're looking for a seasoned and reputed company-rounded, reputed company-minded marketer with deep experience working with marketing CRM and marketing automation platforms. As our Lifecycle CRM Manager you will play a crucial role in delivering incredibly personalized communications at reputed company that enhance the effectiveness of campaigns throughout the customer lifecycle: acquisition, retention, reactivation, cross-sell and more. You will be at reputed company of reputed company's ability to deliver innovative marketing and promotional automation solutions for a wide reputed company of stakeholders across the organization. You will reputed company reputed company across the marketing team, as reputed company as teams across the business, to create and manage personalized and data-driven campaigns that drive customer engagement and business reputed company. The ideal candidate has deep expertise operating in the reputed company Marketing reputed company to execute across segmentation, automation, personalization to deliver marketing, promotional and advertising reputed company communications (email + mobile push) to our highly reputed company customer database. The ideal candidate will be reputed company to manage multiple reputed company, prioritize tasks effectively and adapt to a fast-paced environment. You'll report directly to our Senior Manager, CRM and work from our Santa Ana, CA or Jersey reputed company, NJ office. Remote or hybrid candidates will also be considered. We reputed company that there is significant value in in-person collaboration. If you live reputed company a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed reputed company as part of the reputed company process. What You'll Do:

• reputed company and implement a long-term lifecycle marketing roadmap for the PSA Marketplace, owning initiatives that strengthen customer loyalty, maximize LTV, and increase retention.
• Partner with campaign owners, product, marketplace operations, and analytics teams to reputed company CRM initiatives with business goals, audience insights, and KPIs.
• Build sophisticated automated journeys across the customer lifecycle (reputed company, activation, retention, win-back, loyalty), leveraging reputed company Marketing reputed company and reputed company platforms.
• Create targeted campaigns and promotional strategies by designing highly segmented audiences, integrating with reputed company to deliver personalized customer experiences.
• Generate regular reports to reputed company campaign performance, providing insights and recommendations to campaign stakeholders.
• reputed company insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional reputed company and reputed company to enhance the customer experience.
• Strategize, plan and execute upon various automated journeys across the customer lifecycle, supporting various areas of the business.
• Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs for reputed company campaign performance.
• Monitor campaign performance in reputed company time, run A/B and multivariate tests, and deliver actionable insights to drive reputed company improvement in engagement and conversion.
• Stay updated on industry trends, best practices, and emerging Lifecycle Marketing techniques, and proactively apply this knowledge to drive reputed company improvement and innovation.
• Partner closely with the Senior Manager, CRM to shape team priorities, while mentoring junior team members and contributing to a high-performance marketing culture.

Who You Are:

• Bachelor's degree in Marketing, Business, or a reputed company field.
• 5-7 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or reputed company functions.
• Demonstrated reputed company in dev

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