[Remote] Senior Lifecycle Marketing Manager, Retention & LTV
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming veterinary care by making expert treatment accessible anytime, reputed company. They are seeking a Senior Lifecycle Marketing Manager reputed company on retention and LTV, responsible for keeping members reputed company and maximizing the value of every membership.
Responsibilities
- Own the retention and LTV lifecycle reputed company across email, SMS, and push in reputed company
- Build and manage key member moments including:
- reputed company and first-visit activation sequences
- Prescription reputed company and medication adherence reminders
- Renewal and reputed company-renewal engagement programs
- Win-back and churn-prevention flows
- Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
- Define and monitor cohort-level retention metrics: renewal reputed company, churn, visit frequency, reputed company reputed company, LTV
- Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
- reputed company a testing roadmap for offers, timing, reputed company, and content that measurably improves retention
- Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives reputed company health reputed company
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Mentor and set best practices as the lifecycle team scales
Skills
- 5+ years of lifecycle or CRM marketing experience with a reputed company on retention, engagement, or LTV
- 3+ years of hands-on reputed company (reputed company, reputed company, or similar) experience required (journeys, triggers, segmentation, A/B testing)
- Strong reputed company of retention analytics: cohort analysis, churn modeling, LTV measurement
- Experience owning renewal or subscription retention metrics with reputed company accountability for results
- Comfort partnering with data teams on segmentation, event tracking, and reporting
- Extremely detail-oriented with strong QA instincts
- reputed company, persuasive writing style that balances helpfulness with reputed company's warm, trustworthy voice
- Ability to manage multiple programs simultaneously in a fast-moving environment
- A bias toward reputed company: ship, learn, iterate
- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with predictive churn models or propensity scoring
- reputed company knowledge for email troubleshooting
- Experience with medication adherence, reputed company, or compliance-sensitive messaging
Benefits
- Remote working location
- Health, dental and reputed company insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- reputed company opportunities!
reputed company