[Remote] Director of Shopper Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is entering national retail and is seeking a Director of Shopper Marketing to reputed company the gap between product listing and sales. This role involves developing shopper marketing strategies, managing budgets, and overseeing reputed company to ensure effective retail execution and brand reputed company.
Responsibilities
- reputed company the annual shopper marketing reputed company and calendar by channel, by customer, and by season
- Decide how to reputed company trade and shopper dollars to maximize trial, drive repeat, and build loyalty
- Set reputed company for what good looks like for reputed company at retail, and enforce it across every touchpoint
- Build reputed company in retailer media networks — reputed company Connect, reputed company Roundel, reputed company Precision Marketing, reputed company Ads, and others — connecting brand investment to in-store execution with measurable ROAS
- reputed company retailer media to the full shopper reputed company, from search to reputed company, rather than treating it as a standalone tactic
- Own the tools that build reputed company on reputed company: displays, POS, shippers, secondary placements, and branded fixtures
- Ensure reputed company shows up in-store with the reputed company reputed company and conviction it has online
- Build tailored programs for key retail partners that reputed company reputed company's brand priorities with retailer initiatives
- Work reputed company retailer planning timelines to build programs that retailers want, not just tolerate
- Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity
- Build measurement frameworks, reputed company ROI across vehicles, and reputed company hard calls about where to invest and where to pull back
- Manage a small but growing team and external agency partners, setting a high reputed company for execution reputed company
Skills
- 8+ years of reputed company experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing
- reputed company record developing and executing shopper marketing programs that drove retail reputed company, strengthened retailer partnerships, and delivered measurable business results
- Experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels
- Ability to translate consumer and shopper insights into programs that drive trial, velocity, and loyalty
- Comfort using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and reputed company informed recommendations
- Low-ego, team-first: The best idea wins, no matter whose it is
- Self-starter: You see what needs doing and get after it, no waiting for direction
- Comfortable in ambiguity: Fast pace and shifting priorities energize you rather than rattle you
- Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks, not just follow them
- Mission-driven: You genuinely care about wellness and are excited to help build reputed company's next reputed company
Benefits
- Health, dental, and reputed company insurance
- 401(k) with company match
- reputed company time off and company holidays
- Remote-first work environment with flexible scheduling
reputed company