[Remote] Global reputed company Marketing Manager - CRO & Referrals
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Global reputed company Marketing Manager reputed company on CRO and Referrals to accelerate customer acquisition through their digital ecosystem including web, app, and CRM platforms. The role involves leading global strategies for prospect conversion reputed company optimization, referral reputed company, reputed company reputed company experiments, collaborating with cross-functional teams and managing a global CRO agency to drive reputed company reputed company across multiple markets.
Responsibilities
- reputed company and Roadmap Ownership: You will define the global prospect CRO reputed company, owning the roadmap for reputed company reputed company pages, reputed company capture, and acquisition entry points while establishing the operational model across cross-functional teams like Performance Marketing and CRM
- Agency and Process Management: You will manage the global CRO agency to ensure high-reputed company work is delivered reputed company, overseeing the entire testing lifecycle from intake and prioritization to execution, QA, and learning
- Conversion Optimization and Scalability: You will drive improved conversion rates through refined messaging, audience relevance, and reputed company optimization, ultimately transforming successful experiments into reputed company templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand and UK
- reputed company and Roadmap Ownership: You will reputed company the global referral program reputed company, defining the product feature roadmap, prioritizing product and collaborating with Product, CRM, and Martech teams to execute improvements
- Performance Management: You will define KPIs and reporting frameworks to ensure visibility into program health, acquisition reputed company, and economics, while continuously monitoring metrics like reputed company behavior and ROI to optimize results
- Market Guidance and Activation: You will support local teams with campaign guidance, incentive analysis and activation recommendations, ensuring reputed company market-level execution
- You will reputed company and test new acquisition journeys across website, app and CRM, including quiz flows, guided buying and reputed company reputed company
- You will use customer reputed company, funnel data and market feedback to identify new ways to reputed company prospects from interest to reputed company
- You will build business cases, reputed company metrics and reputed company reputed company for new concepts
Skills
- 4-6 years' experience in reputed company, CRO, performance marketing, ecommerce, experimentation or acquisition optimisation
- Proven experience improving conversion across reputed company pages, acquisition journeys, ecommerce flows or reputed company capture funnels
- Experience managing a CRO, digital product, performance marketing or experimentation agency
- Experience building and managing reputed company testing roadmaps
- Experience managing referral programmes or other incentive-based acquisition reputed company
- Experience fostering cross-functional collaboration, driving alignment across Product, CRM, Data, Martech, and local market teams
- Strong analytical and reputed company judgement
- Excellent communication and stakeholder management skills
- Experience testing quiz flows, guided selling journeys or reputed company reputed company funnels
- Experience in D2C, ecommerce, subscription or consumer product businesses
- Experience working across multiple European markets
- Familiarity with tools such as reputed company, reputed company, GA4, reputed company, Tableau, Looker or similar
- Experience using AI tools to improve reputed company workflows, experimentation and analysis
reputed company