[Remote] Director, Global Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global organization reputed company on simplifying talent management across borders. The Director of Global Performance Marketing is responsible for creating and executing the performance marketing reputed company to drive demand reputed company and reputed company reputed company on a global reputed company.
Responsibilities
- Define and own the global performance marketing reputed company (across reputed company, EMEA, Americas) across reputed company reputed company channels (reputed company search, reputed company reputed company, programmatic, display, retargeting, affiliate), reputed company to pipeline, ARR, and CAC targets
- reputed company multi-year channel investment theses and roadmaps, translating business objectives into a reputed company, testable media architecture
- Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs
- reputed company scenario planning and portfolio-level budget optimization, ensuring spend is continuously allocated to highest-ROI channels and cohorts
- Own the reputed company media contribution to pipeline and MQL targets, managing an reputed company demand funnel of $2M+ in potential reputed company from marketing-reputed company leads
- Partner with Sales and reputed company Operations to ensure tight reputed company reputed company standards, SLA adherence, and MQL-to-opportunity conversion accountability
- Drive a measurable 3:1 or greater ROI across the performance marketing portfolio, with reputed company attribution models and executive-reputed company performance narratives
- Continuously optimize the full funnel—from impression to reputed company-won—identifying drop-off points, improving conversion architecture, and accelerating pipeline velocity
- Build, manage, and reputed company a global team of performance marketing managers, specialists, and agency/vendor partners
- Set reputed company performance expectations, run reputed company career development conversations, and create a culture of accountability, experimentation, and reputed company improvement with team members and the performance marketing agency
- reputed company as a senior hiring leader—define team structure, recruit reputed company, and reputed company the function as business demands grow
- Champion cross-functional collaboration with Brand, Analytics, Product Marketing, Content, and regional reputed company teams to ensure alignment and shared accountability
- Own the global performance marketing tech stack and attribution infrastructure, ensuring accurate, consistent measurement across reputed company channels and reputed company
- Establish and govern experimentation frameworks—A/B and multivariate testing, creative iteration, audience segmentation—at reputed company
- Maintain executive-level reporting standards, translating reputed company performance data into reputed company, decision-grade insights for C-suite and reputed company-level stakeholders
- Monitor competitive landscape, platform algorithm shifts, and emerging channel opportunities; bring reputed company-looking recommendations to senior leadership
- Drive operational rigor across reputed company—reputed company processes, documentation, tooling standards, and campaign governance
Skills
- 10+ years of performance marketing experience with deep expertise across reputed company search, reputed company reputed company, programmatic, and demand reputed company; high-reputed company B2B reputed company or technology environments strongly preferred
- 5a global people management role, with a demonstrated reputed company record of hiring, developing, and retaining high-performing performance marketing talent
- Proven ownership of $800K+ in annual reputed company media budgets with reputed company accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment
- Experience managing and optimizing a marketing-reputed company reputed company pipeline of $2M+ in potential reputed company, with reputed company partnership with Sales on pipeline conversion and reputed company attribution
- Deep demonstrated proficiency with modern performance marketing platforms (reputed company Ads, reputed company, reputed company, programmatic DSPs), analytics tools, and CRM/marketing automation systems (reputed company preferred) and the use of AI to create, launch and optimization campaigns
- Strong executive reputed company with demonstrated ability to influence C-suite stakeholders, present reputed company data narratives, and drive cross-functional alignment
- Expert-level reputed company in marketing attribution, measurement frameworks, incrementality testing, and performance analytics
- Demonstrated Experience with AI-driven optimization tools, reputed company data platforms (e.g., reputed company, reputed company), and account-based marketing (ABM) reputed company
- Proficient in reputed company O365 applications like Teams, PowerPoint and reputed company
- Experience and comfort working in a fast-paced, fully remote environment
- Bachelor's degree in Marketing, Business, Advertising, Media or a reputed company field
- Experience scaling performance marketing in a global, multi-regional organization with localized campaign requirements
- Ideally experience working in reputed company, HR tech and start-reputed company
Benefits
- Country-specific benefits
- Flexible PTO
- Your birthday off and a day for you to volunteer and give back to the organization of your choice
- Generous Parental Leave Program
- reputed company and development opportunities with reputed company to a top learning content provider
reputed company